Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services. Why we care.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 103

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. What Is Customer Segmentation? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Ranking Lead Scoring 204

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Creating thought leadership content to assert your company as credible, trustworthy, and an expert.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Sprout Social

JULY 25, 2023

For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. Ask yourself critical questions like: What social channels are driving the most new users to my website?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Understanding your website demographics and analytics is a critical step in using data to make decisions. Search engine algorithms love fresh, content-rich pages, and we suggest expanding efforts in quality content creation.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Top Rank Marketing

OCTOBER 25, 2023

Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, and odds are some if it is neither fresh nor relevant. This analysis identifies opportunities to gain authoritative backlinks from other websites.

SEO 114

SEO Ideal Customer Profiles Lead Ranking Lead Scoring 114

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. For content marketing to be truly effective, it needs a strategy with resources behind it. “For

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Martech

DECEMBER 18, 2023

The acquisition by Adobe of Figma would indeed have eliminated one of its major rivals in the creative collaboration space. Indeed, Figma had been beating Adobe XD, a design tool for websites and mobile applications. The post Adobe and Figma abandon acquisition plan appeared first on MarTech. Adobe press release Why we care.

Acquisitions 109

Acquisitions Planning Press Mobile Marketing 109

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Website copy. Type of content: .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development.

Curation 78

Curation Newsletter Content Deliverability 78

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand. The importance of diversifying customer acquisition channels. Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer. It leverages somе common strategies mentioned at the bottom to attract prospеctivе customers.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Said no one, sadly, ever!)

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. CRO is the art and science of making your website more effective at converting visitors into customers. Each phase requires different marketing approaches and content types. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

APRIL 19, 2024

The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. An instant form lead gen ad.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 88

Digital Experience Platform Guidelines Privacy Acquisitions 88

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

SalesGrape

NOVEMBER 19, 2023

Identifying specific buyer personas allows businesses to tailor their messaging effectively and deliver personalized content that resonates with potential customers. One way to utilize data analytics is by tracking website visitor behaviour. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClearVoice

OCTOBER 19, 2020

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. Everybody says….

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Litmus

MARCH 2, 2023

Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Universal Analytics was the gold standard for tracking website activity for fifteen years… Until another ring tool was made. In GA4, UTM campaign data lives in all three Acquisition reports. Sneaky, Google.)

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. . Website traffic. Evergreen content. Website traffic.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52