Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. However, it also prompts a larger discussion about the historical and widespread use of Vizio’s valuable Automatic Content Recognition (ACR) data.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production. Why we care.

Digital Experience Platform 94

Digital Experience Platform Resource Management Acquisitions Optimization 94

Liveintent

OCTOBER 5, 2021

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started. Lookalike Audiences.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

Heinz Marketing

APRIL 19, 2024

Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource. The Power of Content Marketing Helpful content is a cornerstone of customer retention. Marketers can form a content strategy that caters to the different stages of your customer journey.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Hubspot 112

Hubspot Acquisitions Paid Search Agency Google 112

Biznology

JULY 21, 2017

Considering an acquisition? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Read on for some tips!

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning. You probably saw that late yesterday Adobe bought Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. That’s where she sees the biggest wins because those people are seeking out that content.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Focused content creation.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. External content and communication: Imagine that your social media manager has their week all planned out. A social media planning framework for before, during and after mergers or acquisitions. This is a huge mistake.

Social Media 108

Social Media Acquisitions Planning Media 108

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. If they are, you can serve them exactly the right email content to increase the odds of conversion, regardless of which device they’re using at the time.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Walker Sands

JANUARY 12, 2023

Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston. You can read more about KoMarketing’s client work here.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. The post Yahoo Acquires Source Credibility Algorithms With Latest Acquisition appeared first on Search Engine Journal. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Search Engine Journal

MAY 5, 2021

Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. The post How to Create SaaS Content for Increased Acquisition & Retention appeared first on Search Engine Journal. Here are ways to captivate, educate, convert, and maintain buyers.

Acquisitions 79

Acquisitions Content Education Search Marketing 79

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. You may have already built the ideal buyer personas or segmented buyers and targeted them with the right content.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. If there are gaps, create content to fill them.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO.

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service?

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. ” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Seismic

DECEMBER 1, 2020

As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. For more details on the acquisition, visit Seismic’s Newsroom for our press release. A new way to engage with buyers on social media.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

LeadsRX

FEBRUARY 16, 2021

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98