Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Tech companies are bought and sold every day. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. For example, both strive to boost brand awareness and drive site traffic.

Acquisitions 98

Acquisitions Social Media Media Marketing & Strategy 98

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Companies are left feeling burned. The result?

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

chiefmartech

JULY 30, 2022

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” “The central thesis of our business is that effectively every company is now a technology business,” he told us. as well as the U.K., right now and that marries up with what we see in the U.K.;

Paid Search Agency 84

Paid Search Agency Companies Advertising Agencies Acquisitions 84

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Benchmark Email

SEPTEMBER 23, 2021

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions.

Software 98

Software Interactive Marketing Advertising Benchmark Acquisitions 98

BenchmarkONE

DECEMBER 2, 2020

Excellent customer retention and increased revenue is the bedrock of most companies. But having reliable income from existing customers provides companies with a sense of ease that cannot be guaranteed with new sales strategies, which is why SaaS companies look to software package updates as a solid tactic to decrease churn and boost sales.

Software 72

Software Paid Search Agency Companies Churn Rate 72

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

ClearVoice

AUGUST 14, 2023

Talent acquisition is more competitive than ever. The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. And even when tech companies are laying off employees, the developer shortage continues. But supply isn’t keeping up. The result?

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Rev

SEPTEMBER 12, 2019

Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. The terms of the acquisition were not disclosed. . Lots of companies are making plays for data – that’s what these moves are really about. And there are a few reasons why.

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

FMG Suite

SEPTEMBER 19, 2023

SAN DIEGO, July 13, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced its acquisition of MyRepChat, the number one client text messaging platform for regulated industries. MyRepChat is headquartered in Bloomington, MN.

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

SmartBug Media

AUGUST 4, 2020

These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. Targeting these channels will ensure you’re making the best first impression when your company shows up in a Google search or a prospect’s newsfeed.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Unbounce

MARCH 10, 2022

Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. No matter how good you are at executing client campaigns, new client acquisition doesn’t happen if you don’t work to make it happen. Tools for Growing Your Pipeline and Closing Deals. HubSpot.

PPC 131

PPC Paid Search Agency Budget Programs Work Management 131

Customer Experience Matrix

JUNE 11, 2019

Is it that martech suites must now include business intelligence software? By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. I think not. Intuit bought Origami Logic to advance its strategy to become an “A.I.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Valasys

JANUARY 2, 2024

However, modern challenges can be conquered by adopting solutions like HR Software or HRMS in your organization. With a consistent flow of HR in the Digital age , new digital tools and technologies, such as HR software, it has transformed the way HR leaders function. HR software reduces the administrative burden on HR leaders.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He further added that their company saw a great opportunity to deliver a greater value to the underserved trillion-dollar B2B ecommerce market.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

SmartBug Media

AUGUST 28, 2020

If you work for a SaaS company, you know marketing can prove to be difficult. Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? One of the key aspects that make the sales cycle so short is the nature of software itself. Sell your SaaS with proper service promotion.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. Workfront was a bold $1.5

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Start growing now 2.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Clearly, any company still in business after 178 years is doing something right. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 52

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

Vision Edge Marketing

OCTOBER 10, 2023

Today there is software that can help streamline the process. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Let’s use the example of customer onboarding for a software company to illustrate the remaining steps.

Process 229

Process Optimization Work Management Marketing Management 229

chiefmartech

NOVEMBER 11, 2017

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. One million software companies.

Software 80

Software Paid Search Agency Companies Startups 80

TrustRadius Marketing

OCTOBER 27, 2022

If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. ERP systems can offer companies robust tools to manage long and tasking workloads like accounting, scheduling, projects, and development. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Televerde

JUNE 1, 2020

Jeff Winter, Chief Marketing Officer at Rocket Software, sat down recently with Alicia Rasta, VP of New Customer Acquisition, Televerde, to learn how Rocket Software has shifted objectives in the wake of COVID-19.

Software 83

Software B2B Acquisitions B2B Sales 83

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Customer Acquisition Costs.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287