Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Twelve companies were used by at least 1% of respondents. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Iterable : 1.2%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. So why am I urging marketers to stop focusing on their marketing data? It’s also mind-numbingly boring.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. months, a loss of 1.5 The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Unbounce

FEBRUARY 11, 2021

In some industries, conversion rates are as low as 1-2%. Even SaaS companies and e-commerce retailers benefit from providing trackable phone numbers on their landing pages to engage prospective customers before a sale. Additional conversion data can support Cost Per Acquisition (CPA) bidding. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Chances are your organization is creating and sharing more video content than ever before. How to Write a Requirements Document 3.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? And that’s all how it should be.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Customer Experience Matrix

JUNE 4, 2013

Sure, Marketo ''s stock dropped 8.43% vs. yesterday''s close, on a pretty quiet day in the market (S&P down 0.62%, Oracle down 0.93%). And, yes, more companies will buy Pardot now that it''s part of Salesforce than they would have otherwise. I''ve long argued that CRM and marketing automation should be part of the same system.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Martech

MARCH 10, 2022

What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Here’s a guide on how to do that. beforehand.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family. A work in progress. ” Get MarTech!

Enterprise Management 89

Enterprise Management Work Management Marketing Management Marketing Budget 89

PureB2B

MAY 30, 2022

Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. What hardware or software is a company using? How about CRM (customer relationship management)? Do they have tools in place for marketing automation?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

The ABM Agency

MAY 26, 2023

Conclusion Identifying High-Value Target Accounts Identifying high-value accounts that possess the potential for long-term customer relationships, based on factors such as size, industry and growth prospects, is an essential part of developing a successful account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Strategic-IC

JULY 1, 2020

And, we had a lot of questions from our customers, people that we hear from in the industry, about how they're sort of adapting their ABM strategy for these times. So, we very often say to companies, well actually, maybe you should put that target account list to one side for a second. Which industries are going wrong?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. If your company doesn’t have a personalized B2B campaign in place, you’ll need to invest significantly into implementing one. This approach could help increase your company’s conversion rates.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), It’s beautiful when it’s that simple, and this one is. Category #2: Identity Management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. billion company compared with IBM’s $100 billion in revenue.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. .

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Go Forth and Evaluate Use Cases of an Online Video Platform The first step in finding the right online video platform for you is to figure out what your needs are as a company. How to Write a Requirements Document 3.1 Requirements Document Template 3.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

LeanData

JULY 13, 2020

The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result. This is a big industry recognition for you and your team. Dan Carpenter: Leads are the lifeblood of any company.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

Customer Experience Matrix

MARCH 8, 2011

Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. It followed $33 million in earlier funding since the company was founded in 2006. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Here's what he'll be looking for: Background: a general description of your business, including the products, company size, and industry characteristics.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

LeanData

JUNE 18, 2018

At Op-Stars, attendees can: Hear keynotes from industry executives on what matters most in Revenue Operations today, and what’s coming next. Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Zoominfo

MAY 21, 2020

Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. It’s important to really understand specific pain points of each company type, asking questions that uncover those pain points, and provide a relevant solution.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Bonus: The Everstring platform can be incorporated into existing CRM systems (i.e.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 Furthermore ‘data-driven’ approaches such as CRM Onboarding, IP Targeting and Audience Targeting are now far more likely to receive approval and investment. billion ($2.69 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Outgrow

OCTOBER 29, 2021

An online giveaway is a promotional contest where a company or an influencer gives away for free a product or a service to a contestant from a pool of entries randomly. With Outgrow’s user-friendly, no-code giveaway maker, you can create highly converting giveaways and contests based on your industry. What Is an Online Giveaway?

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Engagio

MARCH 4, 2017

There’s no shortage of content written about the benefits of pursuing an ABM model for customer acquisition, but if you’re struggling with how to actually implement and manage an ABM model across your customer-facing teams and systems, take a few pointers from us: Wait, what are we trying to accomplish? In practice, underlying CRM data (e.g.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 54

Engagio

JULY 31, 2017

These actions include reading articles on industry publications (i.e. Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

OCTOBER 7, 2015

Personalized video brings the viewer into the story to boost engagement and conversion Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. We put in a common customer database.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Management Marketing Budget Paid Search Agency 48

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100