Martech

FEBRUARY 19, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in insurance companies. What are four key goals for using data analytics to improve customer acquisition for my insurance company? Understood? Get MarTech!

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

Martech

NOVEMBER 10, 2023

At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. Are the holding companies playing catch-up? Are the holding companies playing catch-up?

Acquisitions 105

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 105

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. That happens too when it comes to new customer acquisition; some prospective customers are not a good fit.

Acquisitions 181

Acquisitions Lead Qualification Lead Ranking Lead Scoring 181

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

HG Data

AUGUST 13, 2023

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions.

Acquisitions 98

Acquisitions Tools Companies 98

Martech

SEPTEMBER 14, 2021

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. Intuit expects to finance the acquisition through cash on hand and approximately $4.5 The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Acquisitions 117

Acquisitions SMB Enterprise Management Marketing Management 117

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business. You should focus on acquisition.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Hubspot 108

Hubspot Acquisitions Paid Search Agency Google 108

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. Bitly CEO Toby Gabriner said the two companies were a natural fit. This is Bitly’s first acquisition, increasing the organizations’ customer base to 5 million active users.

Acquisitions 97

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 97

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. The post Optimizely announces Welcome acquisition appeared first on MarTech.

Digital Experience Platform 94

Digital Experience Platform Resource Management Acquisitions Optimization 94

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 117

Paid Search Agency Companies Marketing Automation Services Touchpoints 117

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Tech companies are bought and sold every day. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Good morning.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. And yet in all of that planning, many companies completely overlook social media as part of their M&A process. Your social media team can and should help you vet the company that you plan to acquire as part of due diligence.

Social Media 107

Social Media Acquisitions Planning Media 107

KoMarketing Associates

DECEMBER 18, 2019

About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

Drew Neisser

FEBRUARY 3, 2023

On your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? With wisdom from Julie Feller of U.S.

Acquisitions 52

Acquisitions Positioning Practices Effectiveness 52

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. For example, both strive to boost brand awareness and drive site traffic.

Social Media 100

Social Media Acquisitions Media Marketing & Strategy 100

Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. Obviously this is not the first time investors have publicly challenged a company’s strategy. Why we care.

Acquisitions 99

Acquisitions Advertising Agencies Marketing Proposals SMB 99

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Companies are left feeling burned. The result?

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Top of Funnel Acquisitions Enterprise Management 130

Walker Sands

JANUARY 12, 2023

5000 list of fastest-growing companies every year for the past decade. Today, I’m excited to announce the next chapter in our story: We’re making a major investment in the expansion of our demand generation capabilities with the acquisition of KoMarketing , a 30-person B2B digital marketing firm headquartered in Boston.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. The post Yahoo Acquires Source Credibility Algorithms With Latest Acquisition appeared first on Search Engine Journal. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

Zoominfo

OCTOBER 5, 2021

Scenario Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

Paid Search Agency 100

Paid Search Agency Companies Trigger Marketing Acquisitions 100

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Focused content creation.

Acquisitions 115

Acquisitions Marketing AI Marketing Automation Services FAQ 115

ClickZ

FEBRUARY 27, 2020

30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn.

Acquisitions 84

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 84

Heinz Marketing

SEPTEMBER 26, 2020

Companies obsess over cold outreach, but what marketers really want is warm leads. Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue. Buyers Leave Your Clients.

Acquisitions 100

Acquisitions B2B B2B Sales Lead Ranking 100

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130