acquisition CMO Forrester MQL Trends 
Heinz Marketing
JUNE 7, 2021
This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.
6sense
DECEMBER 10, 2021
CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. It wanted to reverse the team’s trend of selling low to personas to selling high. 63pp MQL quality. 70% 4Q21 MQLs YoY. 307% organic traffic. 454% brand search clicks. +70%
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