Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Laura Ramos, VP and Principal Analyst, Forrester. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Lori Wizdo , Principal Analyst, Forrester. The ones that get ahead are the ones that read to find out what the trends are.

Marketing Management 48

Marketing Management B2B Thought Leadership Top of Funnel Forrester 48

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. The Marketing Sherpa data is based on a sample of 300 CMOs.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100