SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Establish a multi-channel communication approach. Guest post by Alain Glaeser.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

NOVEMBER 4, 2021

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Smart companies try to find ways to use more than one channel to sell their products or services. Consider implementing these strategies with CX and customer acquisition in mind. Use a Multichannel Approach.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 106

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 106

Zoominfo

MARCH 9, 2023

Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. This market presents a chance for recruiters to revamp how they approach talent acquisition. What is Talent Acquisition ? How Does Talent Acquisition Fit Into Human Resources?

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Increasing your followers on social media, which may introduce your brand to others that don’t know about it.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Ask your social team to review the other company’s social media accounts and the chatter online about that company.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 108

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 108

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% An important channel. Why we care.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. These competitors may be more innovative, more aggressive or more willing to sacrifice margins for customer acquisition.

Marketing Attribution 105

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 105

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer. Budget and Resource Use.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

OCTOBER 31, 2023

GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. Whether it’s paid search default, the default direct unknown, which happens more often than not organic search, organic social.” How did they come in?

Marketing Analytics Tools 114

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 114

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Today, most candidates seek work through digital platforms, like job boards or social media networks. Once candidates are identified, it’s not enough for recruiters to use just one or two channels to communicate.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Webbiquity

JULY 19, 2022

Social Media Posts Shared. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs. It counts users the same, whether they used the app once or a hundred times that month. NPS (Net Promoter Score).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Sprout Social

JUNE 16, 2022

Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. And yet in all of that planning, many companies completely overlook social media as part of their M&A process. The risks of excluding social from your M&A strategy. Let’s post on social media about it.”

Social Media 108

Social Media Acquisitions Planning Media 108

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Liveintent

MAY 24, 2021

Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. Read next: 2022 Predictions: CTV and cross-channel advertising.

Paid Search Agency 102

Paid Search Agency Classified Ads Video Marketing Ads 102

Porch Group Media

JUNE 9, 2022

Like texting and social media, email is an integral part of modern-day communication. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. Mover marketing users have seen significantly more success in their customer retention and acquisition initiatives in the past year than non-users.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SalesGrape

NOVEMBER 19, 2023

For example, a study conducted by McKinsey & Company found that physicians are increasingly relying on digital channels for information about new drugs or treatment options. This enables marketers to deliver personalized messages at the right time through the most effective channels.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

BOP Design

DECEMBER 29, 2022

Here are four critical components that you should be aware of in Google Analytics and what they say about your B2B website : Acquisition Reports. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success. Behavior Reports.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.)

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Launch Marketing

JULY 19, 2023

Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. Your brand strategy will include a mixture of channels.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. At their core, compelling case studies act as social proof and peer validation for what you offer.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

The Marketing Blender

NOVEMBER 4, 2022

Calculate Your Maximum Allowable Customer Acquisition Cost (CAC). Evaluate Potential Advertising Channels . Once you know how much you are willing to spend on each new customer, you can start evaluating potential advertising channels. Keep Learning: Which social media platforms drive the most sales? Recent Posts.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

SmartBug Media

JANUARY 20, 2022

With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years. E-commerce revenue is acquired through three primary layers: paid acquisition, owned audiences, and existing customers.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Huptech Web

JANUARY 29, 2024

Growth Marketing is wеll-suitеd for businesses focusing on mеasurablе growth, targeting precise audience segments, and desiring customer engagement through digital channels. Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52