Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Image credit: Francesco Califano on Unsplash.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. Deepen engagement to lock in loyalty. B2B Loyalty, The B2C Way.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Yes, the CMO must be customer-centric but they’re primarily responsible for developing and executing marketing strategies that drive customer acquisition and retention.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. to measure the effectiveness of our retention marketing efforts, which allows us to: Identify which channels and messages resonate most with customers to optimize marketing strategies.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty.

Loyalty 101

Loyalty Lead Scoring Lead Ranking Brand Identity 101

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Referral marketing is a low-cost customer acquisition strategy because it empowers your top brand advocates to become your top sales associates. You can reach out to advocates on their preferred channels by connecting email journeys via Marketing Cloud and e-commerce widgets via Commerce Cloud.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Heinz Marketing

APRIL 19, 2024

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. Segmentation and Personalization Messages designed for everyone speak to no one.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

ClickZ

SEPTEMBER 25, 2020

Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. LoyaltyLion is a customer loyalty platform that helps companies successfully manage loyalty programs. The acquisition charges are increasing as the business needs to acquire more customers.

Loyalty 45

Loyalty Work Management Marketing Management Churn Rate 45

Vision Edge Marketing

SEPTEMBER 12, 2023

Execution Success Requirements Aligning and Securing Resources Monitoring Execution and KPIs Creating Effective Communication Channels Evaluate these 3 Elements Before Crafting Your Growth Plan It is paramount when setting a future course that you first review past performance and recalibrate performance targets.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Biznology

FEBRUARY 3, 2016

As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. Customer service is both a logical and excellent place to start your loyalty-building efforts. Unfortunately, they also seemed unable to move the conversation to private channels.

Loyalty 80

Loyalty Multi-Channel Customer Satisfaction Work Management 80

Customer Experience Matrix

OCTOBER 14, 2019

The rebirth of out-of-home advertising (billboards, wall posters, in-store displays, and clever niche products such as elevator and gas pump ads) as a digital channel opens another mass medium. So switching focus from DMP to CDP would leave a significant gap in many acquisition marketing programs.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Webbiquity

JULY 19, 2022

Customer loyalty is uncertain before product adoption occurs, but once adopted, you have a loyal customer who may even become an ambassador for your brand. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. However, they had little experience in market expansion and wanted to try out new acquisition channels. Ask yourself: Which channels will you use to reach them? To put it short, well-thought ICP and buyer personas will: Guide your choice of acquisition channels.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. An ecommerce strategy is a holistic plan for how you’ll build and maintain digital sales channels, attract shoppers who make purchases, and keep customers coming back. Prioritize channel cohesion.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Martech

OCTOBER 13, 2023

All efforts are channeled to filling the lead funnel and building an effective sales capability. This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. Who is staying and why?

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 116

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

Valasys

APRIL 5, 2024

It’s as simple as that, or as it’s commonly called “word-of-mouth marketing” Referral Marketing Benefits Cost-Effective Customer Acquisition: Likewise, referral marketing frequently requires a reduced use of funds when compared to traditional means of advertising.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Modern B2B

MAY 22, 2023

Not only is the business looking for cost-effective growth, CMOs have to look to cost-effective channels to hit targets – and existing customers are a no brainer. What this suggests is a more systemic approach to loyalty in B2B – one that is driven by marketing, but requires input across the organisation for success.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Tomorrow People

MARCH 23, 2021

Which channels drive a bigger audience? Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Tracking, evaluating, and working to improve your conversion rates for each channel is worthwhile. Customer Acquisition Cost (CAC) Not a big surprise, right?

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Martech

FEBRUARY 2, 2023

This goes well beyond an initial sale and many organizations invest quite a bit in acquiring a customer — in some cases losing money on an initial acquisition — to generate a lot of value over the long term. What channels contribute to keeping that customer engaged and loyal.

Lead Ranking 127

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 127

Marketing Insider Group

NOVEMBER 3, 2020

Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty. Content promotion for existing customers is very different from the strategy you might follow for customer acquisition. Source: [link]. How-To Content.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

ClickZ

JULY 8, 2020

Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective. For brands striving to attract new customers and build brand loyalty in a post-COVID-19 world, the notion of “customer-centricity” will be key.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Goodish Agency

AUGUST 5, 2021

Growth marketing strategy focuses on fostering brand loyalty and building long-lasting relationships with their customers. Growth marketing is a long-term, all-encompassing strategy of growing an audience relatively fast while testing different channels, optimizing messaging, etc. Cross-channel marketing. Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Martech

APRIL 12, 2024

Dig deeper: Understanding different product roles in marketing technology acquisition Programs in project management In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Brand awareness provides the ultimate foundation for customer acquisition.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As]

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Heinz Marketing

MAY 24, 2023

Their happiness, loyalty, and support can make or break a company, especially when things get tough. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive. Building trust and loyalty is all about valuing their voices.

Word of Mouth 95

Word of Mouth Loyalty Differentiation Paid Search Agency 95

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Customer acquisition cost. Data is paramount to earn greater customer loyalty, acquire new customers, and increase satisfaction over time. Customer lifetime value.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Martech

JUNE 1, 2022

It starts with getting new consumers to pay attention to your brand, converting them to customers, and finally, building a long-term relationship to foster loyalty amongst those customers. This enables you to track your multi-channel approach and understand which tactics and campaigns are creating the deepest impact on customer behavior.

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109

Salesforce Marketing Cloud

APRIL 17, 2023

Create experiences that boost customer retention and lower costs Keep shoppers coming back by reimagining your brand loyalty program. retailers and brands should focus on keeping existing customers loyal rather than on the increasingly costly acquisition of new customers. Meet customers on the channels and devices they prefer.

Marketing AI 98

Marketing AI Loyalty Terms and Conditions Lead Ranking 98

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Dig deeper: How much does acquiring a customer cost?

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. Customer journey orchestration’s multi-channel approach and emphasis on personalization can often exacerbate the risks here.

Customer Satisfaction 113

Customer Satisfaction Enterprise Management Work Management Multi-Channel 113