Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

KoMarketing Associates

OCTOBER 5, 2022

Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Marketing teams specifically ranked social media as their top channel for video distribution. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

KoMarketing Associates

JANUARY 20, 2022

Forty-six percent are attempting to increase their acquisition of new customers, while the same percentage are looking to drive conversions. While social media has proven to be challenging for many, previous research suggests that B2B marketers, in particular, are seeing it grow in potential as a channel.

Social Media 243

Social Media Creativity Social Marketing Media 243

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) Marketing Cloud now offers native WhatsApp integration.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Image credit: Francesco Califano on Unsplash.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Zoominfo

MARCH 9, 2023

Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. This market presents a chance for recruiters to revamp how they approach talent acquisition. What is Talent Acquisition ? How Does Talent Acquisition Fit Into Human Resources?

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Definition Customer Acquisition Cost (CAC) is the cost associated with convincing a potential customer to buy a product or service. What is CAC?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Webbiquity

NOVEMBER 4, 2021

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Smart companies try to find ways to use more than one channel to sell their products or services. Consider implementing these strategies with CX and customer acquisition in mind. Use a Multichannel Approach.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, this approach often overlooks a critical aspect of customer acquisition and brand building. Conclusion TikTok has exploded in popularity, emerging as a significant alternative ad channel.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. They expect to do business through digital channels. They are the firm’s digital-channel experts. And who is stepping into the breach?

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 106

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 106

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Sprout Social

JULY 25, 2023

Ask yourself critical questions like: What social channels are driving the most new users to my website? User acquisition from social Get important user acquisition details from different social channels on your website to see how each channel is performing so you can allocate your budget more wisely.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 104

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 104

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. These competitors may be more innovative, more aggressive or more willing to sacrifice margins for customer acquisition.

Marketing Attribution 103

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 103

Martech

OCTOBER 31, 2023

GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. Traffic acquisition tells you what time the user came to your site. It can also determine what offline things are driving traffic. How did they come in? In your inbox.

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Liveintent

AUGUST 3, 2022

Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. Imagine you have a box of Lucky Charms cereal (the box is a marketing channel, and the cereal inside is the channel’s audience). You end up with a bunch of toasted oat cereal or channel saturation.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. By calculating CAC, you can measure the ROI of your customer acquisition strategies. New revenue. Customer lifetime value (LTV).

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Martech

OCTOBER 27, 2023

An important channel. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. TikTok users are 1.3x Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 111

Lead Gen Hubspot CRM Peer-to-peer 111

Martech

APRIL 5, 2024

Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Can it cover all channels of customer communication? Or does the company need more than one platform to cover all channels? For example, suppose a company is actively increasing its customer data acquisition efforts.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Channels: Your team will be acquiring the other company’s social media channels, so they will need to start by obtaining a full inventory of the other company’s channels and the individuals responsible for each one.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Liveintent

MAY 24, 2021

Why Facebook shouldn’t be the only channel on your media plan. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business. …But also consider layering your media plan. Here’s why.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

FEBRUARY 2, 2023

This goes well beyond an initial sale and many organizations invest quite a bit in acquiring a customer — in some cases losing money on an initial acquisition — to generate a lot of value over the long term. What channels contribute to keeping that customer engaged and loyal.

Lead Ranking 125

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 125

Tiecas

MARCH 15, 2024

A deep understanding of your audience—their challenges, motivations, and preferred channels—is crucial for laser-targeted messaging that cuts through the noise and resonates with the right people. It helps you plan everything—from messaging to channel selection. Generic marketing messages fall flat in the industrial sector.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

Porch Group Media

JUNE 9, 2022

When it comes to mover marketing, email is a digital channel brands cannot afford to forego. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. Why Market to Movers? Approximately 31 million people move in the U.S.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

BOP Design

DECEMBER 29, 2022

Here are four critical components that you should be aware of in Google Analytics and what they say about your B2B website : Acquisition Reports. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success. Behavior Reports.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Martech

OCTOBER 19, 2023

It’s early days for collecting data on KPIs for digital CS, the survey says, although the aims are the same as human CS: Acquisition, retention and expansion. The three leading channels for Digital CS operations are digital events (webinars, conferences; 78%), marketing automation (65%) and in-app messaging (56%). Why we care.

Paid Search Agency 116

Paid Search Agency Companies Marketing Automation Services Touchpoints 116

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116