Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Are you trying to generate quality B2B leads but struggling to get the job done?

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Clearly, any company still in business after 178 years is doing something right. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Webbiquity

FEBRUARY 24, 2017

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Vidyard

NOVEMBER 19, 2020

See how Vidyard can help your business grow with video. When the right candidates feel drawn to the business, it speeds up recruiting times and cuts down costs. On your LinkedIn profile: Add a video to your company page, your profile, and to your hiring managers’ profiles. See how Vidyard can help your business grow with video.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Hubspot

NOVEMBER 1, 2018

To succeed long-term, it's critical your business is able to hire and retain the best, most talented employees. But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition aims to attract talent regardless of specific vacancies. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. What separates LinkedIn most from other networks is that it’s intended to be professional. What separates LinkedIn most from other networks is that it’s intended to be professional. LinkedIn is more of a thought leadership platform.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Insider Group

JULY 28, 2020

While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. The report on c-suite salaries comes from a Harvard Business Review study. Image: Harvard Business Review. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

xiQ

MAY 30, 2019

The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static. LinkedIn provides an excellent foundation for basic information on professionals. At a click of button generate a comprehensive business summary of your target account. Personalize customer engagement. Help you become a trusted advisors.

Linkedin 74

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

B2B Digital Marketer

JULY 7, 2022

Different ways to drive growth and bring value to your business. Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

seo.co

MARCH 30, 2021

We all know that Linkedin is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients. The problem with much of the work that is done on Linkedin is that it is time-consuming and incredibly tedious (not to mention boring as can be).

Work Management 76

Work Management Marketing Management Linkedin Software 76

xiQ

MAY 30, 2019

The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static. LinkedIn provides an excellent foundation for basic information on professionals. At a click of button generate a comprehensive business summary of your target account. Personalize customer engagement. Help you become a trusted advisors.

Linkedin 62

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 62

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. ” Fig: Obstacles that TalentOS solves for LinkedIn users. .”

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! The Fliptop/LinkedIn deal is just more evidence of the connection.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. Why diversification is important for businesses 6. Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Samuel Thimothy: I think not starting our business earlier. Acquisition plus retention equals growth.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Lululemon achieved a far better understanding of customer behavior, which translated into real business benefits.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Connect with him through Twitter or LinkedIn.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Sales and marketing misalignment may cause your business to miss out on a lot of opportunities. True alignment involves unified communication and mutual support between the two functions.

Work Management 76

Work Management Effectiveness Marketing Management Sales Qualified Leads 76