illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 68

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 68

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 108

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 108

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Here are five points you should cover to scale your B2B business effectively. As you scale your business, certain aspects of your operations will inevitably become more complex.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. First… Exploring retention as a business.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Always consider other data sources critical to your unique business. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates.

Paid Content 76

Paid Content Acquisitions Cost per Acquisition Marketing AI 76

Martech

SEPTEMBER 14, 2021

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses. billion in new debt. Why we care.

Acquisitions 119

Acquisitions SMB Enterprise Management Marketing Management 119

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

HG Data

OCTOBER 17, 2023

With all the news of monopolies and consolidations in tech, it’s a great time to look at the role mergers and acquisitions play in the industry. In 2021, business spent $5.2 trillion on acquisitions. But we’re seeing that number contract.

Acquisitions 67

Acquisitions Business 67

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. Adding its unique capabilities to Bitly’s link sharing, shortening, and analyzing tools will make it easier for businesses to interact with consumers. Bitly CEO Toby Gabriner said the two companies were a natural fit.

Acquisitions 99

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 99

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Anticipating disruptions is a critical first step in managing their impact on business.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Champion Communications

OCTOBER 4, 2023

Check out our top coverage highlights for this month: SmartRecruiters 5 ways AI is helping businesses hire better – and two ways it isn’t AI has supercharged recruitment, helping job hunters to improve their CVs and recruiters to identify the best candidates. The news was covered in Business Leader. So how is AI helping?

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So – A short second … this is a welcome acquisition. Good morning. And if you didn’t, now you know!).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Heinz Marketing

APRIL 19, 2024

By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention. Reach out to learn more about customer-led growth strategies and how we build positive customer experiences that help drive business growth.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Biznology

JULY 21, 2017

Considering an acquisition? Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business. The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? Read on for some tips! Like this post?

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Zoominfo

APRIL 30, 2021

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. The post Jana Partners LLC slams Zendesk’s proposed Momentive acquisition appeared first on MarTech.

Acquisitions 102

Acquisitions Advertising Agencies Marketing Proposals SMB 102

Fount Media

AUGUST 26, 2022

As a business owner, it’s important to have a lead acquisition plan in place. This guide will help you build the most successful lead acquisition plan possible. The key elements of a good lead acquisition plan include: A strategy for acquiring. Without one, your leads won’t be converted into customers.

Acquisitions 52

Acquisitions Planning Tips Ad Building 52

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. However, insights alone are not enough.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. This is the harsh reality for many businesses today.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Benchmark Email

FEBRUARY 9, 2021

The acquisition opens the opportunity to extend contact management tools to small businesses as well as integrate with Benchmark’s family of… The post Benchmark Email Announces Acquisition of Contacts+ appeared first on Benchmarkemail.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. With email, businesses can rest assured that they’re communicating directly with their customers while honoring their privacy preferences.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. ML can help businesses gain insights into the customer journey, and then use that data to support customer retention for future purchase. Cost-related benefits.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Liveintent

JUNE 23, 2021

It’s pretty sophisticated and is a popular strategy leveraged by many of our advertisers to acquire net new customers and drive revenue for their business. The post LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition appeared first on LiveIntent Blog.

Acquisitions 115

Acquisitions Design Advertising Agencies Mobile Advertising 115

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain data-driven growth?

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Heinz Marketing

SEPTEMBER 26, 2020

A look at what some of the top CEOs in the business really think about remote work and what it means for the future. Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue.

Acquisitions 101

Acquisitions B2B B2B Sales Lead Ranking 101

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Versium

JULY 21, 2023

Customer Acquisition Cost (CAC) is the cost or amount of money a business spends to get a new customer. CAC helps to measure the return on investment from the efforts spent to grow clientele.It is calculated by dividing the costs spent converting prospective customers into customers (sales, marketing, etc.)

Acquisitions 40

Acquisitions Cost Marketing Prospects Spending 40

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. Attomdata ) Businesses with data-driven strategies five to eight times as much ROI as businesses without.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84