Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Content Offers Ranked by Impact on Lead Acquisition Quantity. Content Offers Ranked by Impact on Lead Acquisition Quality.
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