Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Allocating budget and resources. Creating a strategy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Zoominfo

OCTOBER 5, 2021

On the flip side, existing customers that may have had value in the past could be putting a dent in your budget. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. How can their budget be optimized with your solution? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

DiscoverOrg

APRIL 20, 2017

And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Improve sales productivity.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

KoMarketing Associates

DECEMBER 9, 2013

Seventy-four percent of marketers surveyed said their Facebook budgets now include Facebook ad spend and 56% believe their Facebook ad budgets will increase over the next year. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Content Standard

OCTOBER 23, 2017

According to research from WARC , enterprise marketing technology budgets are projected to grow by an average of 10 percent next year, with technology accounting for 16 percent of overall marketing budgets. Additions to your stack will depend on your available marketing budget and what business goals you are hoping to achieve.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. Which intent data provider is right for you will depend on your specific budget, target market, and the goals you’re trying to achieve.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. of their marketing budget on social media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. And frankly, it’s where marketers spend sometimes more than half of their budget and more than half of their time, trying to build that organization.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

VisumCX

MAY 23, 2017

Clearly the marketing technology landscape is showing no signs of slowing down and marketing departments are in a feeding frenzy when it comes to acquiring technology: 70% of marketers stating they expect their martech budgets to increase in 2017, according to a study conducted by WalkerSands. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Engagio

JUNE 24, 2019

It would provide the complete view of the customer – from acquisition to loyal advocate. She was instrumental in creating the demand that fueled Marketo’s growth, and I knew I wanted her to join Engagio as CMO even before I founded the company. Yet, Jon being Jon saw this pain as an incredible opportunity. And so much more….

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Response Rates and the Art of Motivation.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack. How flexible are vendor contracts?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. Forget technology, strategy, budget, and creativity; without great people supporting your movement, you are nothing. Last year, Amanda Kahlow , one of the founders of 6sense started a network for CMOs — The Empowered CMO Network.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

Marketing AI 106

Marketing AI Marketing Automation Services Work Management CMO 106

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms. Say what?!? —

Enterprise Management 105

Enterprise Management Marketing Management Vendors Marketing AI 105

Terminus

JANUARY 16, 2019

In the summer of 2018 we completed the technology integration from our acquisition and launched our account-based platform. Along with that, we expanded our professional services to provide expertise and guidance as our customers invested more time and effort (and budget) into their account-based initiatives. Derek Slayton, CMO.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Velocity Partners

AUGUST 20, 2018

What kind of person tries to codify 7,000 vendors in one visual? The first version I created had around 150 vendors on it. It’s going to all collapse and consolidate into six vendors.” So yes, there’s acquisition activity but so far it’s been overwhelmed by new entrants. It has a lot of ripple effects.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Heinz Marketing

AUGUST 20, 2018

We were thrilled this last time to be able to talk to Guy Weismantel , CMO at Pushpay. We have a proud member of the Fighting Irish Nation from the University of Notre Dame, Guy Weismantel , who is currently the CMO at Pushpay. The gate keeper, we all know, doesn’t often have budget responsibility.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Paid Search Agency 40

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study. This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. 2016 was the year when the marketing technology mantra materialized.

API 40

API CMS Development Enterprise Management eCommerce 40

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in. Content Marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. Even though marketing budgets overall dipped a little on average — down from 11.3%

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

Hubspot

AUGUST 12, 2014

I need vendors to educate me -- to put me in the right direction. At this point, every marketer knows that content is important, which is why they’re ramping up budgets for blog posts, whitepapers, case studies, and in some cases, video. The challenge is that this process needs to happen quickly.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28

ATAK Interactive

DECEMBER 6, 2019

Step One: Create + Finalize Your Budget. Cost-Per-Acquisition. Customer Value Per Acquisition Channel. This is a small, albeit vital part of building a marketing budget. Next, do a Budget + Resources Audit. With calculations and evaluations complete, it’s time to build a budget. Average Customer Value.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Step One: Create + Finalize Your Budget. Cost-Per-Acquisition. Customer Value Per Acquisition Channel. This is a small, albeit vital part of building a marketing budget. Next, do a Budget + Resources Audit. With calculations and evaluations complete, it’s time to build a budget. Average Customer Value.

Planning 60

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 60

chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” Last month, I declared that the 10-years war between marketing and IT was over.

Work Management 77

Work Management Marketing Management Lead Ranking Gartner 77

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Outbrain

NOVEMBER 25, 2019

As brands try to learn from DTCs, and vendors try to create solutions for DTCs, we’ve seen a huge spike in the number of marketing conferences themed toward disruption. And while the incumbents could do it themselves, Lisa Greenwald, CMO at J. And as DTCs disrupt, we’re all trying to keep up — learning during every interaction gained.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Lots of new players to come, followed by lots of acquisitions and mergers. It is certainly a great time to be in this industry.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The ABM Agency

MARCH 28, 2023

Additionally, we’ll examine ways small businesses can compete with larger companies despite having smaller budgets. This insight allows you to allocate budget more effectively across different channels as well as refine your messaging for maximum impact within each one. With the correct collaborator, you can quickly make headway.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Adobe Experience Cloud Blog

MAY 27, 2016

Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Demand Gen Report).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Social Media Statistics for B2B Marketers , June 21, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Heinz Marketing

MAY 13, 2019

We were thrilled this last time to talk to Karen Steele , CMO at LeanData Inc. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well. She’s the CMO, Chief Marketing Officer of LeanData.

Top of Funnel 48

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 48