KoMarketing Associates

APRIL 20, 2021

In terms of deficiencies, 44% named customer journey, acquisition and conversion. Budget and resources (64%) are still at the top of the list in terms of obstacles for most B2B marketers as they look to establish a return-on-investment. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%).

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

OCTOBER 19, 2022

As a result, 92% stated that they obtained more budget to accommodate the growth in content production. The majority of respondents (30%) stated that video marketing is solving their customer acquisition problems. Additionally, 29% are developing three to five times more content than they did just 12 months ago.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 103

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 103

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Customer marketing focuses on different metrics and tactics than marketing for acquisition purposes, so it’s important to include these in your existing marketing plan to ensure they’re captured. So personalize, personalize, personalize.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Zoominfo

MARCH 3, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan.

Ad Building 189

Ad Building Acquisitions Resources Best Practices 189

Zoominfo

MARCH 1, 2021

Budget and Resource Use. Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Marketing Insider Group

JULY 28, 2020

That investment includes a large part of their budget— approximately 46%. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

FEBRUARY 12, 2024

Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. These competitors may be more innovative, more aggressive or more willing to sacrifice margins for customer acquisition.

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Zoominfo

FEBRUARY 10, 2021

And this requires your sales and marketing teams to prioritize retention strategies over acquisition strategies. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Zoominfo

FEBRUARY 15, 2023

Whether through reduced headcount, smaller budgets, or both, many sales leaders are faced with achieving ambitious revenue targets with fewer resources. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Search Engine Journal

NOVEMBER 8, 2021

Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC. The post How Much Does Daily PPC Budget Impact Conversions Available to Us? appeared first on Search Engine Journal.

PPC 113

PPC Cost per Acquisition Conversion Acquisitions 113

The Marketing Blender

NOVEMBER 4, 2022

How to Choose the Right Advertising Budget for Your Business. Depending on these goals and how big and complex they are, you’ll need to develop a strategy and set your budget. Calculate Your Maximum Allowable Customer Acquisition Cost (CAC). Based on this budget, it’s estimated that you will get around 200 clicks.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Anyword

SEPTEMBER 29, 2022

But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years. Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. It’s more predictable.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Martech

FEBRUARY 6, 2023

Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and product implosions. Mergers and acquisitions Looking at M&A activity in 2022, there were 246 acquisitions for a total value of $54.9B

Marketing AI 81

Marketing AI Budget Programs Acquisitions Startups 81

Martech

MARCH 26, 2024

Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

Huptech Web

JANUARY 29, 2024

Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely. Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 130

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 130

Martech

JANUARY 26, 2024

But they are more likely to churn because they no longer need your services or have a limited budget. However, they had little experience in market expansion and wanted to try out new acquisition channels. To put it short, well-thought ICP and buyer personas will: Guide your choice of acquisition channels.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

chiefmartech

AUGUST 29, 2021

Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Grab a copy of The State of Marketing Budgets 2021 and the accompanying deep-dive into The Role of Marketing in Digital Transformation & Innovation to puruse for yourself. of the budget. But #2 and #3?

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

TowerData

DECEMBER 28, 2022

As you put your 2023 marketing plans together, you'll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data!

Acquisitions 72

Acquisitions Planning Marketing Plans Campaigns 72

Heinz Marketing

JUNE 15, 2023

But the more is more approach doesn’t work when other resources, like budget, dry up. Instead of spending marketing budget to reach anyone who might be interested in your product or service (TAM), you narrow your scope to hit just those organizations and the right people within them. And it isn’t alone.

Ideal Customer Profiles 86

Ideal Customer Profiles Efficiency Allocation Top of Funnel 86

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. For example, suppose a company is actively increasing its customer data acquisition efforts. In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. The most popular paid channels listed above offer options to start small and scale budgets up or down as needed. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Liveintent

AUGUST 3, 2022

D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. How native and display ads can help drive brand awareness and customer acquisition.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Martech

APRIL 19, 2024

For creative, Ani’s team will use dynamic creative, which takes multiple media assets and ad components and combines them to create campaign ads, for lower-budget campaigns. For higher-budget campaigns, they will create individual ad units. Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Martech

OCTOBER 23, 2023

Many brands may instinctively cut back on their ad budgets during a slowdown. Dig deeper: How to overcome marketing budget cuts and hiring freezes Focus on value and affordability Messaging that works during times of prosperity isn’t likely to resonate when times are tough.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Top Rank Marketing

DECEMBER 22, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Launch Marketing

JUNE 28, 2023

What is your monthly budget? It’s important to test platforms you believe your audience is on, but you also do not want to stretch your budget too thin by advertising on too many channels. Keep an eye on important metrics like CTR, CPC, conversions, conversion rate and cost per acquisition or cost per lead.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115