EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. With over a decade of talent acquisition success under her belt, Maasa knows how important it is to nurture a candidate pool in advance. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” .

Personalization 98

Personalization Brand Identity Branding Storytelling 98

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. It helps you get in the mind of what he calls a “Software Person.” But there’s another important concept that Jeff introduces: the notion of a Software Person. ” More on that in a bit.

CMO 101

CMO Work Management Marketing Management API 101

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. Incentivize Lead Acquisition. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Martech Advisor

MARCH 18, 2020

In its recent report, “Understanding the Traveler’s Journey,” Yes Marketing surveyed more than 1,000 travelers on their priorities and preferences when it comes to booking travel. Acquisition. Let’s look at some of the key findings at each step of the traveler’s journey. Retention.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., It’s a very exciting time!”

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. And we’re like, you’re trying to get somebody to book a software demo.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Martech

JANUARY 24, 2024

” That was the idea, at least, but COVID-19 temporarily put paid to any in-person meet-up plans. ” The Visual Jam plus StreamAlive So far, The Visual Jam has remained virtual, although there are some plans for in-person events later this year. And then there are the opportunities for StreamAlive live and in-person.

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

Marketing Insider Group

JULY 28, 2020

Things like dynamic content and personalization, A/B testing, customer experience mapping, and more. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. In fact, an acquisition is a critical time for content marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

DealSignal

APRIL 17, 2024

Personalized User Experience Efficient Sales Funnel Enhanced Customer Insights Increased ROI In Conclusion AI Conversion Rate Optimization: How AI Tools Boost CRO? Personalized user experience powered by AI technology represents a level up for businesses looking to elevate their customer engagement strategies.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

DemandBase

SEPTEMBER 30, 2019

If you’re wondering why this ABM book is different, it’s written by the people who know ABM best, Chris Golec, Peter Isaacson, and Jessica Fewless. This is an ABM how-to book from the perspective of marketing and sales executives who have lived it and seen it all. You can find all that and more in the book. It’s a seismic shift.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Thinkers360

MARCH 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Lockheed Martin Contact Jeff Daniels, Ph.D.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. It won’t be just one person. It could also mean focusing on personalization to engage prospects better.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Vision Edge Marketing

APRIL 19, 2022

Remember, all change starts with a mindset and usually a movement starts with one person. Danette McGilvray in her new book, Executing Data Quality Projects , lists some dimensions of data quality that should be examined: Data Integrity, accuracy, uniqueness, timeliness, access, security and privacy, coverage, usability, and decay.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Professor Jason Lau Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Hinge Marketing

MAY 10, 2017

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. That’s a sobering statistic.

Acquisitions 63

Acquisitions Marketing & Strategy Differentiation Customer Satisfaction 63

Thinkers360

APRIL 14, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Golden Spiral

AUGUST 4, 2022

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook. Third-Party Cookies are Dead. Long Live Third-Party Cookies.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Thinkers360

MARCH 15, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! YOGUI | Mentoring & Ventures Contact Prof.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. In 2015, I wrote a book titled “Driving Demand.”

Brand Identity 117

Brand Identity Branding B2B Acquisitions 117

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Biznology

JANUARY 5, 2022

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What’s the last book read? Who is your favorite fictional hero? Who are your favorite composers? Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Chat relies on personalization, and if you want to do personalization well, you need to have data. Here’s how: 1.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Chat relies on personalization, and if you want to do personalization well, you need to have data. Here’s how: 1.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

SmartBug Media

FEBRUARY 1, 2024

They can include personalized content, exclusive offers, and information that adds value to the customer experience. Recipients tend to open these automated, personalized emails more than obviously mass-sent emails because of relevance. Transactional emails are just one type of customer retention email.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. They assume that all have roughly equivalent value to add.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156