Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Read on to get their insights. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

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MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

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FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. And he has a great sentence in his book. Elissa Fink: Yeah, I’m really excited.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52