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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

Content Marketing Distribution. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

For a business to develop a new market entry strategy, it’s necessary to understand the marketplace. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Marketing Trends & Technology. Seth’s Blog.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. Sure, that is not likely for most bloggers, but it is possible.

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

The other was a larger brand that had grown through acquisition. This directed their positioning statements and was reflected consistently through all marketing. Learn how your competitors position themselves and track their activity online. Online marketing has made it much easier to do this.