Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

NOVEMBER 4, 2021

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. That could mean launching an online e-commerce site or creating a new mobile application to support people using smartphones. Consider implementing these strategies with CX and customer acquisition in mind.

Acquisitions 261

Acquisitions WOMM Marketing & Strategy Word of Mouth 261

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. To view it in GA, look under Acquisitions. Unique site visitors. Organic search traffic. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. Here we outline 5 fundamental key performance indicators for measuring your blog’s success.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Webbiquity

MARCH 8, 2022

As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Content upgrades are lead magnets you create for specific blog posts. These are individual lead magnets you create for each blog post. Use content upgrades.

Small Business Marketing 290

Small Business Marketing Tactics Business Cost per Acquisition 290

Marketing Insider Group

JULY 28, 2020

Some of this marketing automation is fairly simple, like posting and scheduling blogs, social media, and email. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. In fact, an acquisition is a critical time for content marketing.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Top Rank Marketing

OCTOBER 25, 2023

Whereas a site audit analyzes website health and opportunities more broadly, an SEO audit serves as a comprehensive assessment of your site specifically with respect to its performance in search. Technical SEO: Impediments to SEO success are often unseen – site speed, mobile responsiveness, indexing, etc. What is an SEO audit?

SEO 112

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 112

Anyword

SEPTEMBER 29, 2022

Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Ideally, we’d like to do both.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. One year after they launched their startup journey blog, they were bringing in $5M annually.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Guest post by Alain Glaeser. Image credit: Blake Wisz on Unsplash.

Loyalty 307

Loyalty Lead Ranking Lead Scoring Budget Programs 307

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Webbiquity

JUNE 13, 2023

Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. For example, customer data shows you that a particular customer prefers email communication over on-site chat. Tailored communication serves unique customer needs and queries, increasing satisfaction.

Loyalty 255

Loyalty Personalization Budget Programs Marketing Automation Services 255

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Thought Leadership Demand Generation Agencies 107

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. On average, people spend 144 minutes on social media sites every day. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel. That’s it — one.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Marketing Insider Group

SEPTEMBER 9, 2020

When more people click on your site, you develop brand authority and become trustworthy to clients. Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Who will own the shared editorial calendar, and how will you transfer SEO authority from the old site(s) to the new one? For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure.

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Webbiquity

JULY 19, 2022

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators.

Lead Scoring 285

Lead Scoring Lead Ranking ROI Enterprise Management 285

Liveintent

AUGUST 3, 2022

In this blog post, we’ll walk through: The good, the bad, and the ugly of performance marketing Why it’s a lot like eating the marshmallows out of a Lucky Charms box What you can do to help your business succeed. Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Litmus

MARCH 2, 2023

Launched in 2005, this tool has been the go-to platform for keeping track of everything from overall site traffic, to referral sources, to conversions, and so much more. In GA4, UTM campaign data lives in all three Acquisition reports. Did they exit the site entirely or just click away? Where is your site traffic coming from?

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Valasys

OCTOBER 26, 2023

” Following the acquisition of Twitter in a groundbreaking $44 billion deal, Tesla’s CEO, Elon Musk, has been on a relentless mission to redefine the platform, now rebranded as ‘X.’ ” Some users also shared screenshots, indicating that this feature may currently be available only to users in the United States.

Video Marketing 52

Video Marketing Acquisitions User-Generated Content Twitter 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Sage Marketing

JULY 23, 2023

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Average Engagement Time Average engagement time takes the place of the average time on site metric from UA. You can’t compare it to the average time on site from the UA reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Valasys

JANUARY 23, 2024

BlueTree customers may get backlinks from important, high-quality site pages by preserving solid connections with over 300 tech-focused publications. Page One Power Page One Power guest blogging services is committed to finding the excellent links for its customers, having over 12 years of expertise in the link-building sector.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Before we get started, you’ll need to have Google Analytics set up on your site. Using inappropriate metrics to measure content performance can lead to misleading conclusions.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

seo.co

APRIL 19, 2023

No client acquisition strategy starts out flawless. Guest posting : Write guest posts for industry blogs and include a call-to-action that offers a good hook to would-be clients. Capitalization on Existing Clients Remember, client retention is almost universally less expensive than client acquisition. Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? Setting non-specific goals.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Goodish Agency

AUGUST 5, 2021

It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. As opposed to the traditional marketing approach which focuses on the awareness and acquisition stage of the sales funnel, a growth marketing strategy won’t stop there.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Collecting email addresses means you’ll know when someone who hits your site or your app is a subscriber or not. Score acquisition sources.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

ClearVoice

APRIL 14, 2023

Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. It includes the cost of content creation, distribution, and promotion.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Martech

OCTOBER 25, 2022

“In 2017 and 2018,” said Camirand, “we went through an acquisition phase. “We quickly realized it was way too much work, so the strategy quickly became to use the same baseline, re-use the same modules from one site to another, but keep a certain flexibility with the front-end and design.”

CMS Development 75

CMS Development Industry CMS Marketing & Strategy Multi-Channel 75