Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

MARCH 8, 2022

Publish original studies. Content upgrades are lead magnets you create for specific blog posts. These are individual lead magnets you create for each blog post. For example, if you write a blog post on how to sleep better, you can give a checklist of things to do before going to bed. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After all that work, though, the idea of handing your post off to another site to publish instead of sharing it on your own doesn’t exactly sound too thrilling. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Affiliate sales support independent publishing. The post Maximizing Efficiency with B2B Marketing Automation: Key Strategies appeared first on B2B Marketing Blog | Webbiquity. Yes, it’s an ad.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. How To Track Customer Acquisitions.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. One year after they launched their startup journey blog, they were bringing in $5M annually.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Sanjay Rout Innovation Solution Lab Contact Prof.(Dr.)

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Marketing Insider Group

NOVEMBER 3, 2020

It’s true that publishing content can be a very effective way to grow awareness of your brand and attract more traffic to your website. In many cases, for this kind of content you don’t even need to hire a writer – you can simply interview your clients or customers and publish the interview as a written article, podcast, or video.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. Affinity brings to Canva its three massively popular applications – Affinity Designer, Photo, and Publisher. This acquisition perfectly positions Canva to strategically enter the ring.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3%

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. Focus on how inbound strategies generate leads with a lower acquisition cost than traditional outbound methods.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Contently

APRIL 28, 2022

Publish content that speaks to them at each stage of the customer lifespan, such as more educational content for new customers and more benefit-driven content for middle-to-longer term customers. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

ClearVoice

SEPTEMBER 22, 2023

To improve your chances of captivating your reader’s attention (and retaining it), you need to publish engaging, legal content that resonates with your audience. Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

DECEMBER 11, 2019

Let’s say your biggest acquisition channel is organic traffic. Now that you have a goal specific to organic traffic, you can break it down even further and set specific goals for your various types of pages like your product pages, blog, and homepage. This is where you need to evaluate where you will focus your budget, time and energy.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Marketing Insider Group

NOVEMBER 6, 2023

Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. Image Source: Eclipse Media Solutions Performance Marketing Platforms and Networks These platforms bridge the gap between advertisers and publishers. CPC (Cost Per Click): Payment is made when an ad is clicked.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. While things are looking up for the rest of the world, the future of digital publishing and advertising is still very much uncertain, however. Adapting to a new world.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

6sense

NOVEMBER 3, 2021

Last month, we announced our acquisition of Slintel , a groundbreaking go-to-market intelligence platform that helps businesses discover and connect with high-intent buyers. Since then, our CEO Jason Zintak and CTO & co-founder Viral Bajaria have written blogs about the acquisition.

Conversion 62

Conversion Viral Marketing Acquisitions Intent 62

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Forbes, meanwhile, “only” publishes 400 pieces of content daily.

Training 214

Training Planning Work Management Marketing Management 214

Heinz Marketing

MARCH 10, 2021

I came across this recently published video by Wall Street Journal about Costco’s Treasure-Hunt Shopping Strategy. If you focus as much energy on customer retention, as you do on customer acquisition, there is no doubt you will have a happy customer in the end. Many companies focus their time and resources on the acquisition.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188