Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Drew Neisser

FEBRUARY 3, 2023

An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. On your mark… Get set… Acquire a company!

Acquisitions 52

Acquisitions Positioning Practices Effectiveness 52

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. However, Walmart’s recent acquisition of Vizio may prompt changes to the accessibility of ACR data for the broader digital advertising industry.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Liveintent

JUNE 23, 2021

The post LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition appeared first on LiveIntent Blog. Log in to Audience Manager, reach out to your LiveIntent account manager if you don’t already have access, or contact us to learn more.

Acquisitions 115

Acquisitions Design Advertising Agencies Mobile Advertising 115

Liveintent

SEPTEMBER 8, 2021

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Score acquisition sources. Email acquisition is an art, but doing it well requires some science. And, not all acquisitions are created equal.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

Lead Ranking 81

Lead Ranking Thought Leadership Lead Scoring Allocation 81

Goodish Agency

DECEMBER 5, 2021

In this episode, our team was talking about customer acquisition in SaaS. Thank you for taking the time to read our blog. In this episode, our team was talking about customer acquisition in SaaS. Another month, another episode of The Goodish show. Timestamps: 0:00 Intro. 1:01 Mistakes when approaching product analytics.

Acquisitions 52

Acquisitions Marketing Analytics Tools Advertising Agencies Paid Search Agency 52

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. Here’s the excerpt from that blog post: 4.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Acquisitions may come and go, but email is forever.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. The post Advice on Evaluating New Acquisition Channels from Top D2C Brands appeared first on LiveIntent Blog.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Cost 100

Hubspot

APRIL 13, 2021

While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts. It could be a paid post on Instagram, or a paid blog article. For instance, a company blog is content marketing.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

Liveintent

JULY 10, 2019

The post Why is it important to test new acquisition channels? appeared first on LiveIntent Blog. Watch the video to hear from some of the world’s fastest growing D2C brands. If you want to learn more, you can watch the whole webinar!

Acquisitions 79

Acquisitions Advertising Channels Advertising Agencies Webinar Metrics 79

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Porch Group Media

DECEMBER 8, 2021

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Webbiquity

NOVEMBER 11, 2021

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Look through these segments and analyze their value based on the number of available customers, potential lifetime revenue, and customer acquisition costs (CAC).

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

markempa

FEBRUARY 16, 2015

“There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. decrease in cost per acquisition and identified 528% more fraud.

Lead Generation 120

Lead Generation Purchase Acquisitions Sales Qualified Leads 120

KoMarketing Associates

OCTOBER 12, 2022

For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . CPC data in the user acquisition & traffic acquisition charts . Acquisition Overview . Top campaigns .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Vidyard

NOVEMBER 19, 2020

The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. More video and more sharing means better matchups between the right companies and candidates, and we all have a part to play in helping people continue their careers in the ever-evolving new world of work.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

Liveintent

JULY 13, 2018

This week, we explain how this acquisition is representative of a larger shift in the world of agencies that’s akin to 2002 Oakland Athletics – we mean beyond the sense of inevitable doom. The post Did IPG Hit A Home Run With AMS Acquisition? appeared first on LiveIntent Blog.

Acquisitions 72

Acquisitions Paid Search Agency Advertising Agencies Ad Agencies 72

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. In our past GA4-focused blogs we have explained the importance of making this switch as soon as possible, but we will reiterate it again! Takeaway #5: Customize Report Metrics.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Aberdeen

DECEMBER 7, 2020

With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space. But, there’s more to it. What’s Next?

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. So I started writing this blog to share what I was learning. Image credit: PhotoDune.

Leads 120

Leads Lead Marketing Qualified Leads B2B 120

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Porch Group Media

JULY 9, 2020

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics. In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. How to compete on the customer experience.

Acquisitions 52

Acquisitions Webinar Metrics Tactics Demand 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120