Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Now that you have identified the challenges in leveraging intent data, let’s dive deep into the practical steps to collect and utilize it effectively. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons).

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

JUNE 4, 2023

As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation. Leads-based marketing and ABM were important advancements in B2B marketing practice — but they are outdated and insufficient for today’s B2B marketer.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

chiefmartech

APRIL 7, 2017

A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The same study identified big data technologies as the bridge between customer experience and these marketing priorities.

Enterprise Management 63

Enterprise Management Advertising Agencies Paid Search Agency Multi-Channel 63