Remove acquisition benchmark
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Short Termism.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

ROI 100
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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. B2B Lead Generation Benchmark Study 2009.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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54 Content Marketing Stats to Guide Your 2018 Strategy

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Audiences are used to accessing blog posts without sharing their email address, but something like a book or a white paper feels more valuable — like something they’d pay for in real life. . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. Gartner. . .