Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. B2B Appointment Setting is akin to the bridge that connects a quality lead with a sales professional.

Lead Generation 62

Lead Generation Allocation Sales Qualified Leads Lead Scoring 62

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. High customer acquisition costs, difficulty closing net new customers, or a poor win/loss ratio. Success in any industry requires keeping your customer retention rates above the average.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Biznology

JULY 19, 2018

Rich agreed to discuss what he and his team have been doing in B2B, and share what they’ve learned in recent years, as business buying behavior evolves. His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. The results were astounding.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

KEO Marketing

MAY 11, 2016

Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers. They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share.

Acquisitions 48

Acquisitions Inbound Marketing Paid Search Agency Advertising Agencies 48

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is B2B Email Marketing? It Offers Higher ROI.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Conversica

JULY 27, 2022

What Is B2B Sales? Business text is full of acronyms, abbreviations, and quite honestly, jargon. What Is B2B Sales? Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. B2B vs B2C Sales. B2B vs B2C Sales. B2B Sales Examples.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

PureB2B

MAY 30, 2022

You need a source of B2B data. But, sourcing B2B data in a time and cost efficient way is hard. In this guide we’ll show you the benefits of using B2B data, and the best methods to source, cleanse, validate, and store your data. What is B2B Data? What does Business Data include? Why use B2B Data?

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. Business to Business (B2B).

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52

Influitive

OCTOBER 28, 2015

Trust is one of the most important factors in any relationship—especially business-to-business relationships where thousands or perhaps even millions of dollars might be at stake. B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. Download now.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. Strategy 3: Business-to-User Marketing (B2U).

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 95

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Exo B2B

FEBRUARY 28, 2024

While companies often focus on relationships with other businesses rather than individual consumers, the customer experience remains at the heart of their success. Let’s take a closer look at how Cx is evolving in the B2B context, and how companies can optimize it to achieve sustainable results.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Navigate the Channel

FEBRUARY 20, 2018

This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about. Your SEO and SMM are great for customer acquisition, but they may have an even more important function – information gathering. What good are they without a great sales team?

B2B Sales 73

B2B Sales Top of Funnel B2B Marketing Funnels 73

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses?

Analysis 100

Analysis B2B Marketing Planning B2B 100

PureB2B

MAY 30, 2022

You need a source of B2B data. But, sourcing B2B data in a time and cost efficient way is hard. In this guide we’ll show you the benefits of using B2B data, and the best methods to source, cleanse, validate, and store your data. What is B2B Data? What does Business Data include? Why use B2B Data?

B2B 48

B2B Account Based Marketing Validation Sales Qualified Leads 48

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. LinkedIn Business Statistics LinkedIn is a powerful platform for businesses of all sizes. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are a variety of attribution models to suit different campaigns, business types and objectives.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

B2B Digital Marketer

SEPTEMBER 14, 2023

Unlocking the Hidden Potential of Nurturing Leads for Success Introduction In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Plus, we unlock the power of insights and personalization at scale for B2B companies.

Telemarketing 52

Telemarketing Account Based Marketing Marketing Prospects Segmentation 52

Tomorrow People

MARCH 23, 2021

Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. But in the B2B arena, capturing key customer contact details may be enough. Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He further added that their company saw a great opportunity to deliver a greater value to the underserved trillion-dollar B2B ecommerce market.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Leadspace

FEBRUARY 26, 2018

Last week, our partners at DemandGen announced the formation of the DemandGen Alliance — a consortium of the leading B2B marketing technology companies, including Leadspace, whose goal is to help marketers benefit from the incredible advances in MarTech over recent years.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Planning 59

Webbiquity

FEBRUARY 14, 2019

Business Database Marketing. Geared primarily towards business-to-business (B2B) marketers, business database marketing focuses on targeting (industry segment, company size, user role) and interaction data rather than demographic and behavioral characteristics used by consumer marketers. Better Customer Service.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 62

KEO Marketing

MARCH 15, 2016

A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector. The acquisition seems to make sense.

Startups 48

Startups Marketing Automation Services Marketing Management B2B Marketing 48

Martech Advisor

JANUARY 21, 2020

The most exciting part of this discussion around the “funnel” is that marketers are collectively realizing the fact that a brand’s best acquisition actually starts at the end of a traditional funnel – with customers. Delivering for customers IS an acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. There are so many factors to consider when setting a B2B marketing budget. Every industry is different.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Check out our blog: The #1 Reason Every B2B Marketer Should Use LinkedIn Sponsored Content.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Avitage

NOVEMBER 13, 2014

This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120