Oracle Buys ATG: Bad News for Marketing Automation?
Customer Experience Matrix
NOVEMBER 2, 2010
But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.
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