| |  Acquisition + Automation + Lead + Market2Lead | 11 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH AUGUST 10, 2010 Will Marketing Automation Be Free? Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Loopfuse gives as the main reason that adoption rate of Marketing Automation is still very low (5-10%), and that a disruptive offering is needed to get the remaining 90-95% on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). How Much Is Free? Genius.com. | IT'S ALL ABOUT REVENUE OCTOBER 12, 2012 Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. For the marketing automation industry, this is validation of what we’ve been saying all along: Email just isn’t enough. Marketers need tools like lead scoring, lead nurturing and the ability to send sophisticated, multi-channel campaigns from a single platform. What we saw in both cases was that the consolidation didn’t lead to tougher competition. | | | | | |
| CUSTOMER EXPERIENCE MATRIX NOVEMBER 2, 2010 Oracle Buys ATG: Bad News for Marketing Automation? But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. The logic is this: buying ATG suggests that Oracle, like IBM (which put Unica in its WebSphere organization), is focusing on online marketing rather than marketing automation in general. Since ATG itself provides substantial online marketing functionality, there’s a smaller gap for Oracle to fill with a separate marketing automation purchase. billion”. nuff said. | CUSTOMER EXPERIENCE MATRIX JULY 22, 2010 Marketing Automation Vendor Consolidation: Lessons from History As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. The pattern will likely repeat itself. | CUSTOMER EXPERIENCE MATRIX JUNE 2, 2011 Oracle Integrates On Demand Marketing with On Demand CRM Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. This is largely because Marketing systems typically contain many more leads than Sales wants in CRM. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors. Will competitors do the same? | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. | | | | | | | |
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IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011 Going Big on Small: Joe Payne on HubSpot’s $32M Round
Because all industries – whether sports, academia or even marketing automation – come down to a single word: execution. It means interest in the established marketing automation and emerging Revenue Performance Management sectors continues to swell. Oracle bought Market2Lead. Follow the money and it will lead you directly to our industry. Marketers are discovering this industry in all different ways – sometimes it’s by catching wind of a big investment, other times it’s seeing a headline about an acquisition. by Joe Payne | Tweet this. We tracked 4.7 MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. MORE >> -
LOOPFUSE | WEDNESDAY, MAY 26, 2010 Oracle acquires a million lines of code
Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. The acquisition marks the first in the space by a major player in the CRM market, and a public company. Good/Healthy acquisitions don’t happen on this setting. Tech-buys are low-dollar, scuttle-the-ship acquisitions, by nature. Look for Email Marketing and Web Analytics vendors to gobble-up some Marketing Automation players. We want your bits and bytes. Kind Regards, Larry! MORE >> -
LOOPFUSE | WEDNESDAY, MAY 26, 2010 Oracle acquires a million lines of code
Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? Ramos: Lead management automation should include marketing and sales as equal partners in the requirements gathering, selection, and implementation process. IT must make sure that integration with existing customer support, database, and sales automation systems goes according to plan and that the new system doesn’t introduce any security or unforeseen technical problems in the current environment. How can automation help our firm generate more qualified demand? MORE >> - Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform? MORE >>
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