KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. That could limit their ability to plan for their primary business objective for the year: customer acquisition.” Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). Webflow’s WXP concept is intriguing because it puts more control into the hands of marketers and designers, making it easier and faster to respond to their audience.

Acquisitions 65

Acquisitions Personalization Work Management CMS Development 65

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. Sought after as keynote speakers and guest lecturers, they love connecting with audiences from diverse industries, professions, and backgrounds and showing them that it’s possible to successfully sell without being someone you’re not.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Marketing Insider Group

JANUARY 30, 2024

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Martech

FEBRUARY 19, 2024

What are four key goals for using data analytics to improve customer acquisition for my insurance company? Updated answer: Using data analytics to improve customer acquisition for your insurance company can be a powerful strategy. Targeted Marketing: The goal is to identify and target the right audience for your insurance products.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. “The last time holding companies did acquisitions at that scale — close to a billion — was probably when they tried to do first party data plays.” Are the holding companies playing catch-up?

Acquisitions 105

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 105

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. They are too focused on customer acquisition. They all have audiences, albeit some smaller than others. Customer acquisition is important. They don’t navigate the buyer journey in any linear fashion. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Martech

FEBRUARY 13, 2024

Before you reactivate sends to those users, make sure you’ve got clean and strategic audience segments built out, including a re-engagement segment for folks who have gone quiet and need different messaging. Pause sends for segments of users who haven’t opened or clicked on your emails within certain time frames (e.g., three or six months).

CAN-SPAM 115

CAN-SPAM Acquisitions Click Rate Purchase Intent 115

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye?

Acquisitions 67

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 67

Martech

OCTOBER 31, 2023

GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn. Traffic acquisition tells you what time the user came to your site. It allows you to segment your audience to determine where your high-value traffic is coming from.”

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% This has the potential to help lower customer acquisition costs for small and medium-sized businesses.

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 107

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 107

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. These competitors may be more innovative, more aggressive or more willing to sacrifice margins for customer acquisition.

Marketing Attribution 104

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 104

Blue Flame Thinking

SEPTEMBER 8, 2023

Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience. This is your audience (user attributes) Where are they coming from? These are channels (acquisition) What they do when they visit? What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. to understand the characteristics and preferences of your target audience. These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. This shift also has implications for your attribution model.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

Liveintent

AUGUST 3, 2022

Speaking of customer acquisition, other unfavorable factors are at play aside from inflation, like channel saturation. Imagine you have a box of Lucky Charms cereal (the box is a marketing channel, and the cereal inside is the channel’s audience). How native and display ads can help drive brand awareness and customer acquisition.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Liveintent

MAY 24, 2021

We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. One of the main draws to Facebook is that it has one of the largest audiences available to advertisers. Check out the video clip below to hear his insights: Email newsletters as a customer acquisition channel.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. This accessibility enables advertisers to fine-tune their campaigns with precision, reaching the right audience at the right time.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Martech

JANUARY 11, 2024

Many of the brands go back decades and are no strangers to mergers and acquisitions. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 83

Marketing Proposals B2B Buyer Intent Acquisitions 83

BOP Design

DECEMBER 29, 2022

As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

ClickZ

FEBRUARY 1, 2022

Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Exploring acquisition as a business.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Liveintent

NOVEMBER 24, 2020

While customer acquisition is undoubtedly important, it actually costs less to retain existing customers than to find new ones. Then, onboard these audiences for targeting across your paid media channels. ” Build a lookalike audience. Audience Manager hashes your email addresses safely and securely, ensuring data privacy.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Tiecas

MARCH 15, 2024

A deep understanding of your audience—their challenges, motivations, and preferred channels—is crucial for laser-targeted messaging that cuts through the noise and resonates with the right people. They don’t just understand your products or services; they grasp the nuances that truly matter to your target audience.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

SmartBug Media

JANUARY 20, 2022

The challenge has become finding ways to stand out within the paid acquisition layer while optimizing owned audiences and existing customers. E-commerce revenue is acquired through three primary layers: paid acquisition, owned audiences, and existing customers. Top Layer: Paid Acquisition.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. Customer acquisition costs (CAC) provide insight into how much it costs to acquire a new customer.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. The acquisition helps accelerate IAS’s product roadmap toward providing contextual solutions that increase marketers’ precision and flexibility in optimizing campaigns, according to the company.

Paid Search Agency 101

Paid Search Agency Classified Ads Video Marketing Ads 101

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109