Webinar: Launching your first email campaign and viewing analytics September 13th, 2010 by Cindy Ryan Live Webinar: Thursday September 16th, 2010 11am PDT/2pm EDT Join us for the launch of our new webinar series “Light the Fuse.&# First on the agenda: Launching your first email campaign and viewing analytics How will this help grow my business? This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse to grow your business. Email marketing is an effective way to nurture your existing database of prospects. Get FUSED! MORE >>

Measurement and analytics bring job security to the marketing function; particularly when traditional antiquated thinking and manual systems are failing to deliver a competitive advantage in any economy. Instead, adopt marketing automation within your organization and ask your boss for a bonus based on qualified leads. Marketing automation tools can help automate the process of optimizing marketing effectiveness and more importantly help marketers demonstrate their impact on top and bottom line results.  Don’t wait much longer to get started… it could cost you your job.  MORE >>

Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. Allinio is a consultancy dedicated to helping organizations maximize their marketing automation investments. MORE >>

Inbound and Search Engine Marketing Real-Time analytics on referring websites, search engines, and keywords used to find your website. Content Marketing Real-Time web analytics on who’s linking to your marketing content articles. Looking forward to gaining access to see how it will help my clients and prospects in their Lead Nurture and Sales activity. know we’re going to get a lot of mileage out of the content campaign enhancements and Web analytics in particular. Looking forward: LoopFuse OneView v3.28 You can skip to the end and leave a response. MORE >>

This is also called SaaS (software as a service), which is a term originally made popular by vendors such as SalesForce.com. However, for mission critical applications such as marketing automation where businesses rely on leads being captured to drive revenue, the tradeoff can be less compelling. The actual uptime for the LoopFuse lead capture service since the beginning of this year has been 100% (i.e. customer A’s leads to not sit next to customer B’s leads within a database table). Lately the term “Cloud” has replaced SaaS as the new buzz word. MORE >>