Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Social media analytics (followers, likes, shares, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics. Ways to leverage data to deliver something meaningful back to customers.

Paid Content 80

Paid Content Acquisitions Cost per Acquisition Marketing AI 80

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

InsightSquared

MARCH 25, 2020

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space. The post InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report appeared first on InsightSquared.

Lead Ranking 156

Lead Ranking Lead Scoring Analytics Forecasting 156

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. The content of your relational email should be inspiring, informational, or educational.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. How to apply analytics and modeling to identify high-value customers for retention and loyalty programs. The post [ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022 first appeared on V12.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

Rev

SEPTEMBER 12, 2019

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. Again, the terms of the deal have not been made public. . I’ve got some thoughts. .

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

B2B Marketing Directions

JANUARY 24, 2021

Using data to inform marketing decisions is widely seen as critical for marketing success. But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. The survey also found that analytics only influences 54% of marketing decisions (on average).

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Capability 1: Shine a Spotlight on Analytics Proficiency Over the years, the way prospects and customers perceive suppliers has evolved significantly. Customer expectations continue to rise.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. These interactions create mountains of customer data – information your business can use to drive growth. Watch the demo What is customer service analytics? Every day, customers reach out to your contact center for help. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. Why we care. This is another way the CPG space can play in the digital arena.

Analytics 96

Analytics Verticals Loyalty Paid Search Agency 96

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

SmartBug Media

JULY 30, 2021

Essentially, by tracking leads you can make informed decisions about what your website is doing well and where there is room for improvement. The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Integrating Your CRM into Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

PureB2B

JANUARY 7, 2022

If there’s one thing that the surge of business intelligence and marketing analytics has taught us, it’s that there’s a need for fresh and processed information being uploaded to a company’s database at a consistent pace. Marketing analytics, business intelligence…what do they actually mean? Introduction to Marketing Analytics.

Analytics 62

Analytics Marketing Management Planning Business 62

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Martech

APRIL 15, 2022

These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. However, this information is crucial.

Analytics 111

Analytics Work Management Marketing Management Click Rate 111

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. For more information. Portland, Ore., About LeadsRx. Jeff Fishburn. Fishburn PR for LeadsRx.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? This allows marketers to explore the customer journey using data. Cross-channel data.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Capability 1: Shine a Spotlight on Analytics Proficiency Over the years, the way prospects and customers perceive suppliers has evolved significantly. Customer expectations continue to rise.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130