Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. One area companies often neglect to invest in is customer marketing. Tailor Your Marketing to Each Client.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. HubSpot has a great template for evaluating marketing tactics.

Analytics 100

Analytics Work Management Marketing Management Click Rate 100

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Tomorrow People

JULY 21, 2021

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Mike Volpe, CEO of Lola (former CEO of Hubspot). Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Google Analytics. Price : Starts at $40/mo. for Marketing Hub Starter. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%).

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SmartBug Media

MARCH 27, 2024

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Customer Acquisition Cost (CAC): Calculate the total cost of gaining one new customer. How effective are your upsell strategies?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Martech Advisor

DECEMBER 23, 2019

What are the recent acquisitions in the CDP space and how do they impact marketers? 2019 saw plenty of new launches as well as acquisitions in the CDP space. CDP Acquisitions: What’s Happening and Why. Amperity’s Acquisition of Custora: Towards a Machine Learning (ML) Platform.

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing AI 52

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Should you choose to use a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to create high-quality presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Planning 93

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 93

Acquisitions Marketing & Strategy Best Practices High Quality Lead 93

ClickZ

NOVEMBER 5, 2019

On November 4, HubSpot announced its acquisition of a company called PieSync. HubSpot taking one step closer to a CDP? We’re excited to bring them on board and further move HubSpot from an all-in-one suite to an all-on-one platform.”. HubSpot customers using other iPaaS platforms will also be able to continue doing so.

Hubspot 42

Hubspot Marketing Management Acquisitions Class 42

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Huptech Web

JANUARY 29, 2024

Thеy primarily focus on short-tеrm growth mеtrics, such as rapid usеr or customеr acquisition, with lеss еmphasis on long-tеrm sustainability. Acquisition This is thе first point of contact bеtwееn you and your customer.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Here at SmartBug®, many of our clients are HubSpot users, and as such they have access to great built-in HubSpot reporting tools.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. New revenue.

Top of Funnel 122

Top of Funnel Planning Product Ad Frequency 122

KEO Marketing

MAY 11, 2016

They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC.

Acquisitions 48

Acquisitions Inbound Marketing Paid Search Agency Advertising Agencies 48

Lenny's Newsletter

AUGUST 22, 2023

” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. And 90% of the time, acquisition is the first goal new growth teams take on. Growth is connecting more people to the existing value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Next, head over to Google Analytics and click on the “Customization” tab just to the right of “Reporting.”

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 329

Paid Search Agency Companies Content Marketing Case Study 329

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

NOVEMBER 9, 2018

Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. As is most things with WordPress, installing Google Analytics is a painless process. Sign Up For Google Analytics.

Marketing Analytics Tools 70

Marketing Analytics Tools Analytics Google Click Rate 70

Hubspot

NOVEMBER 16, 2020

And, as Rotem Shay, Head of User Acquisition and SEO, told me: "We strongly believe in data-driven decisions for everything we do, from the day-to-day to planning future campaigns.". Additionally — If you're a HubSpot customer, take a look at the new powerful integration between HubSpot and monday.com. Shay told me.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Social analytics. Web / mobile analytics. Customer Acquisition Cost (CAC). Marketing Qualified Leads (MQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Terminus

JANUARY 3, 2018

Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. Together, Terminus and BrightFunnel deliver best-in-class account-based execution and B2B analytics for today’s unified revenue team. This acquisition is a huge step toward building out the B2B platform that supports our vision.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Parse.ly

AUGUST 3, 2023

For example, Google Analytics users won’t be able to rely on Google Click Identifiers (GCLID) in ad hyperlinks for Apple users in many scenarios. What parameters are affected? Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Customer Acquisition Cost (CAC) Not a big surprise, right? Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Vision Edge Marketing

APRIL 25, 2023

Hubspot is an example of a B2B company that is known for its customer-centric approach. The company offers a range of resources and tools to help businesses grow, and its customer service is consistently rated as one of the best in the industry. Speaking of HubSpot, technology is a critical enabler of customer-centricity.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Sprout Social

JANUARY 11, 2024

Swift responses directly impact customer acquisition and retention alike. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Oktopost

MARCH 26, 2024

Talent Acquisition For the forward-thinking recruiter, the Oktopost Social Inbox isn’t just a tool– it’s an instrument for you to orchestrate the perfect blend between technology and human connection when it comes to attracting talent that’s not just qualified, but genuinely connected to your mission.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

ClearVoice

APRIL 14, 2023

Cost per acquisition This metric measures the cost of acquiring a new customer through content marketing efforts. Here are some KPI tools you may find helpful: Google Analytics. Social media analytics tools. Salesforce, Hubspot, and Zoho are common CRMs. Customer relationship management (CRM) software. A/B testing tools.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. According to HubSpot, six in ten marketers have made generating business leads their top priority. What is Customer Acquisition?

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Martech

OCTOBER 18, 2021

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Coveo adds Qubit to boost AI-driven commerce. Why we care.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 89

Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101