acquisition work 
Leadspace
MARCH 1, 2022
A Product vision gives your team a bigger picture of what they are working on and why. In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.
Leadspace
MARCH 1, 2022
A Product vision gives your team a bigger picture of what they are working on and why. In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.
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Tomorrow People
MAY 30, 2022
When it comes to B2B marketing, businesses often focus on customer acquisition. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Why customer retention should be your top priority. But what if you already have a decent customer base?
Computer Market Research
MARCH 20, 2018
How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.
Aberdeen
NOVEMBER 14, 2019
We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. The report also offers insight into three key segments within the market: competitor, product type, and end use/application.
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A marketing-driven pipeline that works. A different kind of B2B buyer.
Vision Edge Marketing
DECEMBER 14, 2011
According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Work from a marketing plan blueprint.
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