acquisition Analytics Forrester Google Purchase 
Only B2B
FEBRUARY 6, 2024
Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.
Martech
MARCH 30, 2023
It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate.
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Albacross
NOVEMBER 4, 2021
And 62% of B2B buyers can make their purchase selection solely based on digital content. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Not exactly.
SnapApp
JANUARY 15, 2019
Even Google will return pages about lead generation for certain demand generation keywords. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.
Allocadia
JUNE 7, 2019
In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.
Allocadia
APRIL 16, 2019
In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.
Outbrain
FEBRUARY 21, 2019
When a customer wants to buy a car, she might begin her search in Google with the search phrase: “best cars for safety.”. When she looks at the search results, she sees Google’s recommendations at the top of the page. She is not yet dedicated to any one particular brand, because this is her first car purchase.
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