Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Source: Gartner, 2020). Source: Gartner, 2020). However, there is hope. Second-party Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. Use content in your newsletters, blog posts and articles on your website. Read on to get their insights. Brian Carroll's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

DECEMBER 4, 2017

You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. You can use something like Google Analytics’ User Flow report to do exactly that. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Gartner. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

OCTOBER 14, 2019

When a customer interacts with your product, opens a newsletter, reads a feature-update blog on your site, interacts with service team and so on - the impact of these interactions are not siloed into team-specific perceptions, rather they all come together to form the holistic brand image. Increased revenue from existing customers.

Work Management 92

Work Management Marketing Management Design Examples 92