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Scaling every stage of your ABM Program with Insight

Business Brainz

According to Gartner, “The typical buying group for a complex B2B solution involves six to 10 decision-makers‚ each armed with four or five pieces of information they’ve gathered independently and must de-conflict with the group”. Gather internal data from CRM, website analytics or do basic desk research.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. Ardath Albee Recommends.

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Demandbase + Engagio: B2B Will Never Be the Same

DemandBase

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Personalization. Automation. Optimization.