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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Ardath Albee's Tip.