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CSG Acquires Kitewheel

The Customer

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

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Is Predictive Marketing Now Mainstream?

Kabbage

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

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Is Predictive Marketing Now Mainstream?

Kabbage

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Source: LinkedIn , 2020). Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Source: Gartner, 2020). Source: Gartner, 2020). Not exactly.

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

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10 Most Popular B2B Lead Generation Blog Posts of 2018

Markempa

This following list was compiled based on aggregate Google analytics showing social shares and unique visitors generated from Twitter, LinkedIn, Facebook, and views. It used to be that you could accelerate growth with huge customer acquisition. The list below starts at number 10 moving up. #10: But it’s elusive.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . . Top. . . .