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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Featured B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforce“If this is not the next big thing, I don’t know what is.”.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

Is Predictive Marketing Now Mainstream?


At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

Follow The Money To The CMO


Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  So began the gold rush….

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Having a blast with B2B email?

Acquiring Minds

Retention email marketing takes a back seat to acquisition marketing. Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. Retention email marketing takes a back seat to acquisition marketing With the widespread use of email filters and the need for recipients to opt-in to email communications, retention marketing has been the primary goal for email marketing. Laura is VP / Principal Analyst, Forrester Research. For free access to the Gartner webinar slides, click here.)