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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforceIf this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Featured B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforce“If this is not the next big thing, I don’t know what is.”.

Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

CRM 24

Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

CRM 12

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence.

Mobile 115

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. For example, an educational paper you already use on your website can be changed to include a section on ROI and analytics so it is more useful for an executive level demand generation program. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read on to get their insights.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. Fortunately, certain tools are free and user-friendly. I use Google Analytics and Sitemeter, and advise my clients to do the same. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Books.