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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforceIf this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. A-Featured B2B Marketing AI artificial intelligence dreamforce 2016 einstein marketing trends predictive analytics salesforce“If this is not the next big thing, I don’t know what is.”.

Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

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Is Predictive Marketing Now Mainstream?

Radius

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. B2B Marketing Predictive Analytics future of predictive predictive analytics predictive marketing

CRM 15

Having a blast with B2B email?

Acquiring Minds

Retention email marketing takes a back seat to acquisition marketing. Of course, the functionality of these applications goes well beyond email marketing to include content management, web analytics, CRM integration etc. Retention email marketing takes a back seat to acquisition marketing With the widespread use of email filters and the need for recipients to opt-in to email communications, retention marketing has been the primary goal for email marketing. Laura is VP / Principal Analyst, Forrester Research. For free access to the Gartner webinar slides, click here.)

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. For example, an educational paper you already use on your website can be changed to include a section on ROI and analytics so it is more useful for an executive level demand generation program. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read on to get their insights.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Recommended Resources from B2B Marketing Experts. Blogs. Books.

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