Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Porch Group Media

DECEMBER 2, 2021

However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention. Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Customer journey analytics: A snapshot. The end-to-end customer journey.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Most vendors we surveyed expect merger and acquisition activity to pick up in the space as the larger players build more comprehensive platforms. The vendors respond. More M&A. What it is.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

InsightSquared

AUGUST 14, 2019

Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Using more advanced machine learning programs and through the input of historical and transactional customer data, these programs help build propensity models for sales forecasting, customer acquisition, and retention strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” This alignment allows you to grow your business through new logo acquisition, expand your relationships with existing customers, and drive a better, more sticky customer experience.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

The Customer

JULY 15, 2021

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Why customer retention should be your top priority. But what if you already have a decent customer base?

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — The benefits of ABM. What it is. Why we care.

Enterprise Management 89

Enterprise Management Account Based Marketing Work Management Marketing Management 89

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox.

Social Media 102

Social Media Work Management Marketing Management Media 102

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Anteriad

MARCH 31, 2022

Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B marketing space. Also on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group.

Class 52

Class Demand Generation Account Based Marketing ABM 52

Martech

JULY 29, 2022

Does the tool provide real-time analytics? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — The biggest challenges? What it is.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 99

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. What are the demographics?

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. This isn’t new. Click here to download!

Top of Funnel 94

Top of Funnel B2B Forrester B2B Sales 94

Anteriad

MARCH 31, 2022

Our new brand is the combination of our strategic acquisitions including True Influence and represents the fact that the full-funnel solution we can offer our customers is truly out in front. Getting ahead is not just about being the best in the moment, it’s about doing great things every day to set the stage for long term success.

Class 52

Class Forrester Amazon Account Based Marketing 52

Oktopost

JULY 29, 2021

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Aberdeen

NOVEMBER 14, 2019

Instead, companies need to learn how to utilize past data and predictive analytics to generate better return on investment (ROI), and to gain insight into effective business strategies. 5 B2B Marketing Predictions for 2020 by Forrester. Every year, Demand Gen releases their Account-Based Marketing (ABM) Benchmark Survey report.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Nuvi

OCTOBER 6, 2022

Best Usability – MidMarket Social Media Analytics. “We In addition to being ranked by G2, it has been named as a strong performer in the Forrester Wave for Customer Feedback Management platforms and highlighted in the Gartner’s Voice of the Customer Magic Quadrant. . Best Usability – Enterprise Social Customer Service.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In other research by Forrester , forecasts were not quite so optimistic. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. A definitive guide to marketing metrics and analytics. Cost per action. Channel performance. Shareholder value.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A different kind of B2B buyer. “We changed our narrative.

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

The Customer

FEBRUARY 19, 2020

“CX is finally getting its due – truly becoming a critical priority for many companies,” said Faith Adams, Senior Analyst, Forrester. With this, there continues to be convergence – often happening by way of acquisition. Success is continually monitored according to clearly defined KPIs using advanced analytics.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Vision Edge Marketing

DECEMBER 14, 2011

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Demand actionable dashboard.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

SmartBug Media

OCTOBER 1, 2020

Customer acquisition cost (CAC) = Marketing spend by channel ÷ New customers generated by channel. There isn't a right answer to this question, and each analytics platform handles it differently. Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82