Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Obtain and Use High-Quality Data.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 13, 2015

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. What about attending a webinar?

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Ambal's Amusings

OCTOBER 15, 2009

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Meaningful ABM metrics are focused on business outcomes—improved acquisition, speeding up pipeline velocity, and expansion of existing accounts. Source: Terminus.

Account Based Marketing 96

Account Based Marketing ABM Top of Funnel Enterprise Management 96

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. The platform allows B2B organizations to automate & measure marketing engagement, tasks, and workflows.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Convert

AUGUST 9, 2022

It is extremely challenging to try to improve organic traffic without an SEO tool, just as it is difficult to boost conversions without an analytics tool, or build an email workflow without an email automation solution. Unfortunately, many CMPs struggle to effectively test user behavior when it comes to banner configurations.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

chiefmartech

FEBRUARY 9, 2016

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. You’ll be entertained and educated on the many nuances of building an effective martech stack.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot. Email marketing.

Marketing AI 122

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 122

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Although organic channels of lead generation are cost effective, you shouldn’t ignore the power of paid channels.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Circle Studio

APRIL 25, 2019

A/E/C marketing is evolving—and now leading firms are using their website as a platform for thought leadership and a tool for both business development and talent acquisition. But case studies go beyond project profiles and tell a compelling story using specific examples, statistics and client testimonials to highlight the project success.

Features 104

Features Marketing Websites Marketing Automation Services Ideal Customer Profiles 104

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

NOVEMBER 11, 2019

What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. 84 Influencer Marketing Statistics for 2019 [Infographic].

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JUNE 10, 2021

Analytics Tools. Heepsy offers in-depth influencer statistics of millions of profiles, including authenticity score, audience demographics, engagement level and follower count. You can check real-time analytics for your email campaigns and see how they are performing. Video Creation Tools. Design Tools. for 25,000 subscribers.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98