Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Growth Stage : Acquisition PLG Metric Experimentation Impact Web traffic: Measures the volume of new potential customers visiting your website.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

JANUARY 19, 2010

Another fantastic post from Matt is The ABCs of a Great SEO Leader in which he walks through the alphabet of attributes critical to SEO leadership, from A (analytical) to Z (zero mistakes). How Social Media Profiles Help with Search Engine Optimization by Social Media Today. Is Everything You Know About SEO Wrong? by aimClear Blog.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Proclaim Messenger.

Social Media 100

Social Media Tools Buzz Media 100

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A King's book makes it possible for any business to improve its online performance.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40