Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. Demand Gen Report.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche. The solution is on-demand data, aggregated in real time.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Here are 5 steps to successfully roll out a sales engagement solution: 1.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Varicent

MARCH 8, 2018

Looking at your career path, specifically your last two roles, you moved from the VP of Customer Acquisition of SOASTA (now part of Akamai) to Senior Director of Americas Marketing now at Akamai. Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Markempa

JANUARY 9, 2019

Because I came to marketing with that quantitative and analytical background, that led me into a series of marketing technology companies that were basically all about really trying to use all that data to drive better customer decisions and one to one interactions. After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Markempa

JANUARY 9, 2019

Because I came to marketing with that quantitative and analytical background, that led me into a series of marketing technology companies that were basically all about really trying to use all that data to drive better customer decisions and one to one interactions. After we sold Epiphany, I co-founded Marketo, along with Phil Fernandez.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketo 52

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Marketers: it’s time to stop thinking about data.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. Some companies have already started doing this.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Walker Sands

JULY 16, 2019

Although it’s been around for quite a while, Account-Based Marketing (ABM) seems to be the new holy grail for B2B marketers – and for good reason. Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

MARCH 4, 2016

I’d encourage you to not let that stop you, as Facebook’s Instant Articles allows you to customize the typeface, color, and layout of your content to keep it on brand and use your existing analytics platforms to measure its success. A Demand Generation Machine. For brands and the marketers alike, this could make a huge impact.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Rounding out the Marketo sessions were Jon Miller, VP of Marketing and Co-Founder at Marketo and Rand Fishkin, CEO and Co-Founder of Moz. Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. The moral of the story is that targeting the right audience with the right message drives success. Or more accurately, it represents the segmentation and targeting aspects of STP.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Strategic-IC

NOVEMBER 27, 2019

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. Flip the Funnel.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. If you’re not a numbers person by nature, data can easily sink to the very bottom of your to-do list. Get Data Delivered to You.

Marketing Analytics Tools 134

Marketing Analytics Tools Marketing Automation Services Planning Paid Search Agency 134

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Besides, DGR also hosts many webinars & live events.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Directive Agency

MARCH 7, 2019

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. and objective (acquisition, awareness, cross-sell, etc.).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift. ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Terminus

JULY 7, 2017

Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack.

Account Based Marketing 36

Account Based Marketing Sales Cycle Paid Search Agency Top of Funnel 36