acquisition customer 
Customer Experience Matrix
MAY 11, 2007
Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys.
Customer Experience Matrix
JULY 22, 2010
Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Again, there was already one transaction: Silverpop/Vtrenz in 2007. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.
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Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.
Customer Experience Matrix
MAY 23, 2007
What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. Tags: web analytics marketing software.
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