Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Related factoids include: - 61% of marketers do not integrate Web analytics with other customer data. -

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Ambal's Amusings

DECEMBER 21, 2012

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online.

Social Media 100

Social Media Social Marketing Tools Planning 100

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. In fact, the only customer-facing technology Adobe offers is Web site management.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2010

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. conjoint, discrete choice or factorial designs) and four on Web analytics and targeting.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120