Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

OCTOBER 24, 2017

You may want to introduce your product or service to a new market as well as increase your business with existing customers, but your budget doesn’t allow for both—so set your priorities. How is that new social media marketing campaign improving customer service and customer engagement? Define Metrics.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Here are the four data-sets you’ll need to develop your ICP: Firmographic data: Common company attributes of your best customers such as employee count, location, annual revenue, and growth.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

SEPTEMBER 22, 2014

But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Here are five techniques marketers can use to better understand their customers; to streamline their experience with the contact centre; and to ultimately improve ROI. Customer acquisition.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

MAY 25, 2021

We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. Get actionable analytics and save 5% using discount code: webbiquity. So it’s more about guiding that customer journey. I love LinkedIn. We’re selling this this ideal.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Though these acquisitions don’t tell us much in terms of what exactly these giants have cooking, the firms have made generic statements about what they want to achieve, and these statements focus on heightened user experience.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. There are a dozen reports under the “Audience” tab alone (not counting “custom” reports).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. There are a dozen reports under the “Audience” tab alone (not counting “custom” reports).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. This is the power of a simple Case Study.

Case Study 100

Case Study Case Studies Small Business Marketing Studies 100

Webbiquity

FEBRUARY 25, 2011

Trevor Claiborne shares lessons learned from the Voices.com search engine marketing campaign on optimizing conversion rates, among them: knowing your customers (“time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer&# ) and testing everything.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

MAY 20, 2013

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

SEPTEMBER 14, 2017

With Gartner predicting the global business intelligence and web analytics tools market to reach $18.3 Customer Acquisition by Channel. Monthly segmentation by revenue gained from each channel illuminates your highly efficient sources of acquisition as well as the least effective. Define What You Want to Control.

Analysis 230

Analysis Optimization Paid Search Agency Companies 230

Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

DECEMBER 30, 2013

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Webbiquity

NOVEMBER 5, 2019

Without research, marketers have less data for helping the sales team address the main points of potential customers. Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. Implement the Latest SEO Techniques.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JULY 16, 2019

What if a team with decades of experience in corporate turnarounds, acquisitions, M&A, and helping small and mid-sized businesses improve profitability could package their knowledge and expertise in a software tool to provide business owners with those kinds of insights? The Company. Year founded: 2010. The Inspiration.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Multivariate analysis 146

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” ” ( MarketingCharts ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ). Should You Use Foursquare for Your Business? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

SEPTEMBER 30, 2014

Using the category of home insurance as an example, Malcolm Slade demonstrates how “how search marketers operating in a highly-competitive category can achieve visibility and acquire new customers without simply increasing their paid search bids,” through tactics like remarketing, ad extensions, and social proof.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords Marketing Analytics Tools 100

Webbiquity

MARCH 31, 2015

As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Image credit: i-SCOOP. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

AUGUST 18, 2012

Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Marketing Charts ). Meanwhile, 62% of the Fortune 500 have an active Twitter account.

Paid Content 100

Paid Content Social Media Statistics Social Marketing 100

Webbiquity

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Are you reaching your Best Customers through social media?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100