Tomorrow People

JULY 21, 2021

Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Tomorrow People

JUNE 7, 2021

Of course, it’s not—PLG is a carefully considered and methodical approach that requires close coordination between multiple departments, including sales, marketing, product management, engineering, design, customer success, and customer support. Focus beyond acquisition. Defining a product-led growth target audience. Activation.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Two guiding principles to keep in mind for all are to put your audience first and aim to deliver the highest quality customer experience across the entire customer journey. Acquire more prospects and customers. How long do visitors stay?

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. In case you haven't performed one already, an end-to-end customer experience review could be in order.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

DECEMBER 11, 2018

Which means there’s less energy going into building sustained relationships with customers. Let’s look at what matters, with these five steps to working for your customer instead of your calendar. That question is: whatever you’re doing, is it in the interest of the customer? 73% used website analytics. In the CMI.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 153

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The agency’s international roster of clients also includes Castrol, Acquia, and Signicat. Learn more about Tomorrow People on their website.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31