It’s Not the Format of Your B2B Content, It’s the Relevance
Marketing Interactions
JULY 5, 2021
You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) Research from CMI (PDF) finds that fewer than 6 in 10 (56%) agree that they can extract meaningful insights from data and analytics derived from the consumption of content. A Focus on Format is a Siloed View. Or an echo chamber.
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