KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions. Like organic traffic, this data can be viewed in most search engine analytics dashboards. Unique site visitors. Direct traffic. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JULY 20, 2022

“Integrating data allows marketers to evaluate touchpoints across the entire customer lifecycle and determine the overall contribution of each interaction,” wrote the researchers behind the report. This allows for greater optimization of marketing efforts.”.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

JUNE 30, 2021

Usually this principle is applied to potential customers in the context of conversion rates. As Salesforce explains in their State of Marketing 2020 report: “Marketers aren’t just tacking on metrics — they are being more strategic about where in the customer journey to scrutinize them. But so is clarity.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

NOVEMBER 27, 2017

A focus on existing customers, analytics and digital marketing is emerging. The research showed that by a ratio of 2-to-1, they intend to focus on existing customers rather than customer acquisition. percent) toward analytics in the coming months. This is followed by web (9.9 percent) initiatives.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

FEBRUARY 13, 2020

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JUNE 2, 2016

The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). Conversion Tracking Through Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JANUARY 31, 2017

Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys. Wapalyzer detects content management systems, web servers, JavaScript frameworks, as well as analytics and marketing tools amongst others. Screaming Frog.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. Mergers & Acquisitions. Articles & Bylines. Conferences & Tradeshows. Strategic Partnerships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. How To Track Customer Acquisitions.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Comprehensive mapping of total customer journey across all touchpoints (44 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. In this example, we’ll tackle three keyword targets associated with the theme “customer experience” customer experience management.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

DECEMBER 9, 2013

CMO Club’s CMO Impact on Customer Experience. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. However, only 11% actually own the customer profit and loss (P&L) results. Custora’s E-Commerce Customer Acquisition Snapshot.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2017

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). FAQs About Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 23, 2017

Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. By sharing and distributing content, B2B marketers help boost visibility, support link acquisition and gain exposure in search results.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 26, 2017

IP-based targeting relies on the advertiser or platform detecting your Internet Protocol address and serving custom advertisements or personalized content based on the user’s location. You are attacking a whole company or block of companies with custom content. Should You Use Cookie-Based or IP-Based Targeting?

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session : Creating a Customer-Driven Content Strategy. HIMSS 2017 – Feb 19th & 20th. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

FEBRUARY 18, 2016

Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. To do this, make sure you have an idea of the percentage of new vs. returning visitors in Analytics and cater content/corresponding CTAs accordingly. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

JUNE 13, 2013

Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. In this group members have access to content shared from experts about customer acquisition techniques, strategies, best practices, and recommendations.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

SEPTEMBER 29, 2015

Benchmarks in this case could be measurement through brand mentions or direct traffic acquisition. If they haven’t ever use Google Analytics, it can be difficult to understand what a high bounce rate percentage means or whether or not a average time of 2 minutes spent on the contact form is it good or bad thing.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 24, 2014

And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Social media certainly plays a part (an ice breaker if you will) but forging real, in-person connections can be a critical component in an SEO link building strategy as well.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MAY 1, 2018

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. Quality of Network: Percentage of network that includes target audiences (customers, prospects, influencers, etc).

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

MAY 3, 2022

of B2B sales to new customers take four months or longer to close. B2B content marketing can be defined as the strategy business to business marketers use for developing the breadth of assets and communication used to engage prospective buyers, customers, and stakeholders, associated with an organization’s business objectives.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

OCTOBER 2, 2018

This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. Overall, their findings underscore the importance of strong content marketing and SEO services for businesses that want to engage customers who are interested in business-related content.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 20, 2018

Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention. In terms of where they were investing the greatest share of their budget, marketers were eying analytics, allotting 9.2 percent toward this initiative ahead of 2018. This was followed by web (9.9

Customer Surveys 145

Customer Surveys Advertising Agencies Gartner Paid Search Agency 145

KoMarketing Associates

NOVEMBER 10, 2021

Another powerful content format is customer reviews. Managing social media includes creating content, responding to follower comments and questions, creating and optimizing ads, and gathering data from analytics programs. According to SproutSocial , 54% of marketers say video is the most effective format for reaching social goals.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 24, 2017

While Google Keyword Planner is often the preferred tool for keyword research, that’s not always the best approach when it comes to finding the questions that customers are asking. Consider Link Acquisition Across Domains. ” 13. The number of linking domains is more important than ever for SEO. ” 14.

Organization 120

Organization SEO Practices Best Practices 120