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Crimson Marketing

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“For many brands, social is the largest driver of new customer acquisitions and customer retention. But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” ” 13.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. By 2011 Paychex’s cost per acquisition (CPA) was rising. Paychex Sees Bigger Payday with Predictive Marketing.