ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Adobe is known excellence at the crossroads of creative and analytics.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) The company’s multi-channel engagement improvements also support a Converged Growth mindset.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

OCTOBER 5, 2023

Einstein 1 Brings It All Together The AI Cloud is the result of nearly a decade of development and acquisitions by Salesforce (RelateIQ, PredictionIO, Metamind, and Bonobo, just to name a few). But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components. There is a limit, however.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue? After the Hire: Building Out a Team.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Take marketing enablement and new skills acquisition seriously. Yet most marketers are self-taught and report they feel deficient in their mastery of skills. It’s up to you.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement systems may be integrated with the company’s CRM platform, but they are not integrated or configured in a fashion where there is active governance of communication activities and customer feedback loops between marketing and sales activities and systems.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

OCTOBER 1, 2020

But most importantly, the analytical framework should be built around the concept of being able to slice and dice these interactions any way necessary – i.e., not having preconceived concepts around groupings of interactions, such as through ‘campaign’ designations. Every content interaction, every channel interaction, every sales touchpoint.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162