Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. In an ideal world, you wouldn’t. But marketers still do.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. What are the biggest challenges that your customers are seeing today?

Case Study 40

Case Study Case Studies Marketo Studies 40

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information. How to move forward.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. This involves creating content that introduces the brand and its values to potential customers.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Binary Demand

FEBRUARY 15, 2024

By harnessing dependable and accurate data, enterprises can pinpoint and grasp their intended audience, unearth market trends, and personalize their customers’ experiences. Companies can gain valuable insights into B2B marketing trends , customer behavior, and industry dynamics by analyzing accurate and up-to-date data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

SocialPilot

JANUARY 21, 2024

This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

B2B Digital Marketer

MARCH 28, 2024

How to set up a robust analytics foundation for your campaigns. 03:09 – 05:09) Sharon emphasizes the critical role of analytics in laying the groundwork for effective B2B advertising strategies. (05:09 In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Convince & Convert

APRIL 8, 2015

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. There has never been a better time to get started.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Martech

DECEMBER 4, 2023

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Vision Edge Marketing

MAY 17, 2018

Own the customer experience. With this emphasis on growth, Marketing organization’s must address its processes, systems and tools, data and analytics , alignment , and accountability. We live in the “Age of the Customer,” where “empowered customers are shaping business strategy.” Market and customer segmentation.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. pricing page, case studies). What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

FunnelEnvy

FEBRUARY 5, 2024

Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Acquisitions 272

Acquisitions Ideal Customer Profiles Top of Funnel Touchpoints 272

Valasys

JULY 31, 2023

Picture this: a steady flow of potential customers eagerly knocking on your virtual door, ready to engage with your brand and become loyal patrons. Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

FunnelEnvy

JANUARY 8, 2024

Marketing creates awareness to attract and educate potential customers. To develop these marketing plans, the marketing agency focuses on SaaS trends and the customer journey. Focusing on customer retention via optimizing human-centric digital experiences is critical. Let’s look at some practical steps teams can consider.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Parse.ly

DECEMBER 13, 2021

Customers today demand rich, personalized digital experiences with brands, and businesses are continuing to invest in optimizing their digital presence to keep up. Content is at the heart of how customers learn about and interact with brands, and having an effective content strategy has never mattered more than it does today.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. So, you need a way to uncover the underlying motivations, preferences and behaviors that drive your customers’ decision-making processes. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Marketing Insider Group

JANUARY 16, 2020

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Audience engagement.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Hubspot

APRIL 13, 2021

Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel. A case study walk through : Make your case studies come to life, and then automate the recording to make your witticisms and insights go the extra mile.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

seo.co

APRIL 19, 2023

That might mean lower prices, higher-quality services, a field of specialty, or even better customer service. In any case, it’s imperative to stand out. No client acquisition strategy starts out flawless. Capitalization on Existing Clients Remember, client retention is almost universally less expensive than client acquisition.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Collect Website Analytics and Customer Data. Incentivize Lead Acquisition. A successful, personalized advertising campaign requires data.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Valasys

FEBRUARY 22, 2024

In today’s age small businesses are challenged to attract customers from their screens and into their physical stores. Also personalize their marketing strategies to connect with potential customers at the right times.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Heinz Marketing

MAY 31, 2023

Changing customer expectations: In uncertain times, customers become more cautious, conducting thorough research and seeking greater value for their investments. Leverage data and analytics: Use data-driven insights to identify trends, monitor customer behaviors, and fine-tune sales strategies.

B2B Sales 95

B2B Sales B2B Buying Cycle Sales Qualified Leads 95

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started!

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Heinz Marketing

JANUARY 7, 2022

In place of individual teams – marketing, sales, and customer success – working on separate pieces of the strategy, the teams work in unison to support users throughout the product life cycle. Rather, the goal is for customers to be the ones getting the word out about your product. Acquisition. Not quite.

Product 101

Product Top of Funnel Sales Qualified Leads Churn Rate 101

Sage Marketing

APRIL 9, 2024

Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. As you evaluate potential partners, delve into their case studies and client testimonials to gauge their capability to drive growth and tackle complex marketing challenges.

CMO 52

CMO Work Management Marketing Management Startups 52

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Salesforce Marketing Cloud

AUGUST 23, 2023

Partner sellers, also known as channel partners , are companies that sell the products and services of other businesses to their own prospects and customers. This helps you avoid high customer acquisition costs and cut expenses that would otherwise be needed to support increased sales efforts, all while bringing in more revenue.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts.

Intent 98

Intent Work Management Marketing Management Business 98